Saturday, December 20, 2008

Turfgrass Science and Management or Fundamentals of International Business

Turfgrass Science and Management

Author: Robert Emmons

Turfgrass Science and Management, fourth edition, is designed to teach students about the full scope of information in the turfgrass industry. Content in this up-to-date version has been added to expand upon the sports field industry; discussion of new developments in grass cultivars, soil drainage, fertilization, water, and pesticide use are also included. In addition mowing, plant growth regulators, the golf course industry, and business management have been added to strengthen the text. The images that are provided have been updated and are now in full- color reinforcing the content within the text, especially as it relates to plant identification.

Booknews

For people presently working as turfgrass managers and for students going into that field or a related one such as equipment manufacturing or seed production, Emmons (plant science, State U. of New York- Cobleskill) discusses the establishment and maintenance practices used by success managers, and the relevant scientific theory and practical management skills. He notes no dates for the earlier edition, but here revises information on grasses for warm and cool seasons, integrated pest management, and managing golf courses. He also includes a new appendix of Web sites. Annotation c. Book News, Inc., Portland, OR (booknews.com)



Books about: Jambalaya or Taste of Oregon

Fundamentals of International Business

Author: Michael R Czinkota

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and reader-friendly features make this an affordable and manageable choice.



Table of Contents:
Part I. GLOBALIZATION.
1. Globalization.
Part II. GLOBALIZATION DRIVERS.
2. Cultural Environment.
3. Global Trade Environment.
4. Politics and Laws.
5. Economic Integration.
Part III. GLOBAL TRADE AND INVESTMENT.
6. Trade and Investment Theory.
7. The International Economic Activity of the Nation.
Part IV. GLOBAL FINANCE.
8. Foreign Exchange and Global Financial Markets.
9. Global Financial Management.
Part V. GLOBAL OPERATIONS.
10. Exporting and Global Expansion.
11. Global Marketing.
12. Global Supply Chain.
13. Managing Globally.
Part VI. THE FUTURE.
14. The Future.

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