Managerial Economics or Cooperative Occupational Education

Managerial Economics: A Problem Solving Approach

Author: Luke M Froeb

This breakthrough text shows MBA's how to use economics to solve business problems. Succinct, faced paced, and challenging, students should be able to read the book from cover to cover and come away with good understanding of how to diagnose business problems, and then fix them.

What People Are Saying

Robert Litan
"In twenty years, it will be seen as the standard way to teach economics."--(Robert Litan, Vice President for Research and Policy at the Kauffman Foundation)

Ed Millner
"Managerial Economics: A Problem Solving Approach is a breath of fresh air. After having taught managerial economics for 20 years, I became dissatisfied with texts that confront students with graphs, economic principles only loosely connected to business problems, and tedious calculations. I wanted a text that really helps students to see how economic principles could help them solve business problems. This new text does just that."--(Ed Millner, Chairman, Department of Economics, Virginia Commonwealth University)

PJ O'Rourke
"With no experience in business and no exposure to math since a D in high school trig, I found economics utterly incomprehensible. Then [the text] spoke one sentence to me, ... It all became clear."--(PJ O'Rourke, one of America's leading political satirists and best-selling author of Eat the Rich: a Treatise on Economics.)

Table of Contents:

SECTION I: PROBLEM SOLVING AND DECISION MAKING. 1. Introduction: What This Book is About. 2. The One Lesson of Business. 3. Benefits, Costs, and Decisions. 4. Extent (How Much) Decisions. 5. Investment Decisions: Look Ahead and Reason Back. SECTION II: PRICING, COSTS, AND PROFITS. 6. Simple Pricing. 7. Economies of Scale and Scope. 8. Forecasting Industry Changes. 9. How to Keep Profit from Eroding. SECTION III: PRICING FOR GREATER PROFIT. 10. More Realistic and Complex Pricing. 11. Direct Price Discrimination. 12. Indirect Price Discrimination.
SECTION IV: STRATEGIC DECISION MAKING. 13. Strategic Games. 14. Bargaining. SECTION V: UNCERTAINTY. 15. Making Decisions With Uncertainty. 16. The Problem of Adverse Selection. 17. The Problem of Moral Hazard. SECTION VI: ORGANIZATIONAL DESIGN. 18. Getting Employees to Work in the Best Interests of the Firm. 19. Getting Divisions to Work in the Best Interests of The Firm. 20. Managing Vertical Relationships. SECTION VII: WRAPPING UP. 21. You Be The Consultant. Epilog: Those Who Cannot Do, Teach.

Interesting book: The Art and Science of 360 Degree Feedback or Strategic Change in Colleges and Universities

Cooperative Occupational Education

Author: Stewart W Husted

Widely used by Curriculum Directors and Administrators, this handbook/reference focuses on the everyday details of developing, organizing, operating, and managing the cooperative occupational education plan—with topics presented in a logical sequence of an educational planning-strategy-structure system. It shows how to apply the plan at the secondary level, adult workforce level, and post-secondary and collegiate levels, and to occupations in agriculture, business, family and consumer sciences, marketing, and trade and industry. Features complete forms (training agreements, student evaluation forms, training plans, etc.) for use in coordinating and managing cooperative educational programs in each area. Covers in detail the impact of current vocational legislation, legal aspects, evaluation, and accountability of cooperative education. Cooperative Education Models. Coordinators and Their Roles. Initiating the Plan. Coordinator Responsibilities at the Secondary Level, for Adult Workforce, at the Post-secondary and Collegiate Levels. Planning and Carrying Out Effective In-school Instruction. Developing Training Stations as Instructional Laboratories. Correlating Instruction Between School and Job Laboratories. Accountability Through Evaluation. Legal and Regulatory Aspects of Cooperative Education. The Plan in Agricultural, Business, Health, Family and Consumer Sciences, Marketing, and Trade and Industrial Occupations. For Curriculum Directors, Local Administrators, Teachers, and Consultants involved in cooperative vocational education.