Public Relations or Management Dilemmas

Public Relations: An Introduction

Author: Shirley Harrison

This text is the ideal introduction for anyone who wants to understand how and why public relations works. Not simply a how-to guide, this book describes the key frameworks and developments in public relations theory and practice. Using over thirty examples and case studies from Britain, Europe and the US, Shirley Harrison makes the vital link between theory and practice. Public Relations: An Introduction covers the history, theoretical framework, practice and likely developments in public relations, giving numerous case histories of successful and unsuccessful public relations practice, and providing careers advice for those considering entering the field. The new edition has been thoroughly updated with revised material and a wealth of brand new cases.

Table of Contents:

	List of figures
	List of tables
	Preface
	Acknowledgements
1	Public relations: what is it and why do we use it?	1
2	Getting from there to here	13
3	The theoretical framework	29
4	Planning for results	47
5	Corporate public relations	67
6	Crisis public relations	82
7	Internal communications	102
8	Community relations and sponsorship	123
9	Specialist public relations	144
10	Where do we go from here?	164
	Appendix 1: Membership of the Institute of Public Relations	173
	Appendix 2: Code of Professional Conduct of the Institute of Public Relations	175
	Appendix 3: Public Relations Education and Training matrix	179
	Bibliography	183
	Index	185

Books about: Brown Ale or Spirit of Christmas

Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions

Author: Eli Schragenheim

An incredible ability awaits managers who practice Theory of Constraints (TOC) techniques: they can take a problem, look beyond the less important details, and directly identify the source of trouble. They've been known to promptly resolve perplexing matters - while the uninformed remain stuck. So many more managers could gain the benefit of TOC thinking... if they only took the time. Eli Schragenheim now offers an informative and enjoyable self-learning method, proving how TOC can be invaluable at a wide variety of workplaces. Management Dilemmas: The Theory of Constraints Approach to Problem Identification and Solutions conveys TOC methods through "virtual experience"-stories of managers and the situations they need to resolve. Take note of the dilemmas they're facing. Think about how you would respond under those circumstances. Then, compare your reactions with Schragenheim's TOC-influenced analysis. Associated with Dr. Eli Goldratt (the founder of TOC) for seven years, Schragenheim doesn't tell how the stories end. Instead, he encourages the reader to try out TOC techniques-especially the need to arrive at the most precise answer by raising the right questions. The conclusions you reach today could greatly help your on-the-job thinking tomorrow!

Booknews

Presents a series of stories, case studies, and computer simulations that describe problematic situations in a variety of organizations, and shows how the application of Theory of Constraints (TOC) principles and tools can lead to simple yet powerful solutions. Emphasis is on raising the right questions rather than finding one right answer. Annotation c. Book News, Inc., Portland, OR (booknew.com)