Corporate Financial Management or Business Market Management

Corporate Financial Management

Author: Douglas R Emery

This book, from the former editors of FMA's Journal of Financial Management, is the first to integrate the major developments made in finance in the last twenty years, such as principal-agent considerations, asymmetric information considerations, and contingent claims analysis. The format parallels that of competitors, but the new material is woven into, and enriches, the traditional presentations. This is also the first corporate finance textbook to truly marry practice with theory, by having a full-time practitioner author. The volume provides an overview of corporate financial management and details accounting, cash flows, and taxes, the financial environment, principles, and fundamental concepts, valuation, risk & return, financial securities, options, valuing contingencies and financial contracting, as well as capital budgeting, strategic asset allocation, capital structure and dividend policy, managing the firm and long-term financing. For business professionals.

Booknews

Focuses on the practice of corporate financial management by providing principles in a framework of financial theory, discussing valuation, capital budgeting and structure, dividend policy, managing the firm, and long term financing. Contains practice problems and exercises to help students apply financial principles using their intuition. Other features include an emphasis on international finance, information on financial contracting, a glossary, and a laminated calculator guide for financial management. Annotation c. by Book News, Inc., Portland, Or.

See also: Global Issues and Adult Education or Principles of the Business Rule Approach

Business Market Management: Understanding, Creating, and Delivering Value

Author: James C Anderson

 

Table of Contents:

	Preface
	Acknowledgments
	About the Authors
Sect. I	Introduction and Overview	1
Ch. 1	Business Market Management: Guiding Principles	3
Sect. II	Understanding Value	39
Ch. 2	Market Sensing: Generating and Using Knowledge About the Market	41
Ch. 3	Understanding Firms as Customers	90
Ch. 4	Crafting Market Strategy	131
Sect. III	Creating Value	173
Ch. 5	Managing Market Offerings	175
Ch. 6	New Offering Realization	222
Ch. 7	Business Channel Management	271
Sect. IV	Delivering Value	315
Ch. 8	Gaining Customers	317
Ch. 9	Sustaining Reseller Partnerships	361
Ch. 10	Sustaining Customer Relationships	394
	Index	441