Principles of Marketing and Project Management

Principles of Marketing

Author: Philip Kotler

The 12^th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field.

Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace.

An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

Booknews

New edition of a standard text for undergraduate business students. Covers the basics of the subject and provides insights into recent marketing developments. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Part 1–Defining Marketing and the Marketing Process  2

1.    Marketing:  Managing Profitable Customer Relationships  2

2.    Company and Marketing Strategy:  Partnering to Build Customer Relationships  34

 Part 2–Understanding the Marketplace and Consumers   62

3. The Marketing Environment  62

4.    Managing Marketing Information  94

5.    Consumer Markets and Consumer Buyer Behavior  128

6.    Business Markets and Business Buyer Behavior  158

 Part 3–Designing a Customer-Driven Strategy and Marketing Mix  182

7.    Customer-Driven Marketing Strategy: Creativing Value for Target Customers  182

8.    Product, Services, and Branding Strategies  216

9.    New-Product Development and Life-Cycle Strategies  250

10. Pricing Product s:  Understanding and Capturing Customer Value  282

11. Pricing Products: Pricing Strategies  306

12. Marketing Channels and Supply Chain Management  332

13. Retailing and Wholesaling  364

14. Communicating Customer Value: Integrated Marketing Communication Strategy  396 

15. Advertising and Public Relations  424

16. Personal Selling and Sales Promotion  450

17. Direct and Online Marketing: Building Direct Customer Relationships  478

 Part 4–Extending Marketing   514

18. Creating Competitive Advantage  514

19. The Global Marketplace  540

20. Marketing Ethics and Social Responsibility  570

 APPENDIXES

1.   Marketing Plan  A-1

2.    Marketing by the Numbers  A-11

3.    Careers in Marketing  A-27

References R-1

Glossary G-1

Credits C-1

Index I-1

Project Management: A Managerial Approach

Author: Jack R Meredith

All project managers have discovered that no project has ever been completed exactly as planned. With the seventh edition of Project Management, theyll be better prepared to select, initiate, operate, and control all types of projects while managing risks and uncertainties. The book includes screenshots of Microsoft Project and Crystal Ball throughout the pages. A number of end-of-chapter exercises also show how to apply these computer software packages to project management problems. Project managers will gain the quantitative skills, knowledge of organizational issues, and insights needed to do project management effectively.

Booknews

A textbook for a course at the advanced undergraduate or graduate level in which scholars of operations management Meredith (Wake Forest U.) and Mantel (U. of Cincinnati) look at project management from the perspective of the larger discipline of management, rather than the more usual cookbook, treatise on special areas, or collection of loosely associated articles. The material should be suitable for classes on managing service, product, or engineering projects, and in this addition is augmented to include managing information system projects. It also extends the treatment of scheduling, earned value analysis, and risk management, and emphasizes more strongly the sources of conflict in projects. No dates are cited for earlier editions. The disks supply a trial version of project software. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Ch. 1	Projects in contemporary organizations	1
Ch. 2	Strategic management and project selection	38
Ch. 3	The project manager	117
Ch. 4	Project organization	183
Ch. 5	Project planning	235
Ch. 6	Conflict and negotiation	290
Ch. 7	Budgeting and cost estimation	326
Ch. 8	Scheduling	371
Ch. 9	Resource allocation	433
Ch. 10	Monitoring and information systems	489
Ch. 11	Project control	541
Ch. 12	Project auditing	594
Ch. 13	Project termination	624