Risk Management in Banking or Packaging the Presidency A History and Criticism of Presidential Campaign Advertising

Risk Management in Banking

Author: Joel Bessis

Fully revised and updated from the highly successful previous edition, Risk Managment in Banking 2nd Edition covers all aspects of risk management, shedding light on the extensive new developments in the field. There is a new emphasis on current practice, as well as in-depth analysis of the latest in research and techniques. This edition has been expanded to include an in-depth discussion of credit risk models, asset and liability management, credit valuation, risk-based capital, VAR, loan portfolio management, fund transer pricing and capital allocation. Quantitative material is presented in more detail and the scope of the book has been expanded to include investment banking and other financial services.

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Characterizing banks as "risk machines," Bessis (finance, HEC School of Management, Paris) presents a risk management toolbox for quantifying, monitoring, and hopefully controlling the spectrum of risks that challenge financial institutions. In a modular approach to banking risks, regulations (applicable to internationally active banks in the G10 countries), and management processes, he discusses and graphically charts the underlying concepts and statistical and econometric models yielding risk-return profiles, plus their application. Includes an example of portfolio loss distributions, and a substantial bibliography. The author is in charge of risk analytics at a French firm. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Book review: Strong Women Stay Slim or Whimsical Bakehouse

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Author: Kathleen Hall Jamieson

Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.

Table of Contents:

	Introduction
Ch. 1	Broadsides to Broadcasts	3
Ch. 2	1952: The Election of a Popular Hero	39
Ch. 3	1956: The Reelection of a Popular Hero	90
Ch. 4	1960: Competence, Catholicity, and the Candidates	122
Ch. 5	1964: Goldwater vs. Goldwater	169
Ch. 6	1968: The Competing Pasts of Nixon and Humphrey	221
Ch. 7	1972: The President vs. The Prophet	276
Ch. 8	1976: Integrity, Incumbency, and the Impact of Watergate	329
Ch. 9	1980: "I'm Qualified to Be President and You're Not"	378
Ch. 10	1984: Presidential Prerogatives; Presidential Preemptions	446
Ch. 11	1988: The Pit and the Paradise	459
Ch. 12	1992: Taxes and Trust	485
	Conclusion	517
	Notes	525
	Bibliography	545
	Index	569