Strategic Planning for Collegiate Athletics or Schools of Quality

Strategic Planning for Collegiate Athletics

Author: William Winston

Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you analyze your organization's environment, set objectives, decide on specific actions, and obtain feedback to create a dynamic plan for your department. Addressing the advantages of devising a blueprint for your athletic enterprise-such as knowing what to expect of colleagues and having a clear picture of future directions-Strategic Planning for Collegiate Athletics offers you easily implemented methods and suggestions to help your athletic department develop a map toward greater success and achievement.

AN EXTREMELY USEFUL BOOK AND A MUST READ FOR COLLEGE ATHLETIC ADMINISTRATORS. . . . In a thorough and readable way, capsulizes the fundamentals of strategic planning into college athletic terminology in a way never done before. (John D. Swofford, MEd, Commissioner, Atlantic Coast Conference, Greensboro, North Carolina)

Table of Contents:

	Preface	xi
	Acknowledgments	xiii
Chapter 1.	Perspectives on Planning for Athletics Programs	1
	Planning Is Important	2
	What Is Planning?	4
	Types of Plans	4
	Advantages of Planning for Athletics Departments	5
	Planning's Place in the Athletics Program	8
	Resistance to the Planning Process	9
	The Greatest Needs of Today's Athletics Programs	11
	Summary	12
Chapter 2.	Overview of Strategic Planning	15
	What Is Strategic Planning?	15
	The Strategic Planning Process in Athletics	16
	Strategic Planning As a Process	23
	Strategy Implementation	24
	Summary	25
	Planning Process Worksheet	26
Chapter 3.	Defining Your Purpose	29
	The Importance of Defining Purpose	29
	Writing a Statement of Purpose	30
	Sample Mission Statements	31
	Evaluating a Purpose Statement	34
	Summary	35
	Purpose Statement Worksheet	36
Chapter 4.	Analysis and Assumptions	39
	External Analysis: Athletics in the Midst of Rapid Change	39
	Assessing Opportunities and Threats in the External Environment	41
	Internal Analysis	42
	Assessing Strengths and Weaknesses	43
	Making Assumptions	44
	Summary	44
	Analysis and Assumptions Worksheet	46
Chapter 5.	Establishing Objectives	47
	Nature and Role of Objectives in Intercollegiate Athletics	47
	Alternatives to Managing by Objectives	49
	Characteristics of Good Objectives	51
	Types of Objectives Included in a Strategic Plan for Athletics	54
	Using Environmental Analysis Data to Set Objectives	58
	Performance Contracts	59
	Periodic Review	59
	Summary	63
	Objectives Worksheet	65
Chapter 6.	Developing Strategy and Operational Plans	67
	Strategy Concepts	67
	Alternative Strategies	68
	Factors Influencing the Strategy Selected	69
	Operational Plans	69
	Summary	74
	Strategy Development Worksheet	76
Chapter 7.	Evaluation and Control Procedures: Monitoring, Feedback, and Reward	79
	Integration of Planning and Control	80
	Performance Evaluation and Control	82
	Establishing Procedures	85
	Staff Performance Evaluation Guidelines	85
	Rewarding Exceptional Achievement	87
	Summary	87
	Evaluation and Control Worksheet	89
Chapter 8.	Raising Your Sights and Sharpening Your Tools Through the Use of a Planning Audit	91
	The Planning Audit	92
	Audit Personnel	93
	Objective, Scope, and Breadth of Audit	94
	Audit Data and Reporting Format	95
	Increasing the Level of Sophistication in Planning	95
	Summary	96
	Planning and Management Systems Audit Worksheet	97
Appendix A	Outline of a Strategic Plan	105
	Strategic Planning and Management Worksheet	105
Appendix B	Summary Strategic Plan	109
	Statement of Purpose	109
	Environmental Analysis	110
	Assumptions	111
	Objectives	112
	Strategies	112
	Evaluation, Control, and Reward System	113
Appendix C	Detailed Strategic Plan	115
I	Mission Statement	115
II	Environmental Factors	115
III	Assumptions	119
IV	Areas, Objectives, and Action Plans	119
Appendix D	Employee Evaluation and Development Form	159
	References	167
	Index	169

Book about: Wiley FastCompany Reader Series Leadership or Rethinking Democratic Accountability

Schools of Quality

Author: John Jay Bonstingl

"My hat's off to Jay Bonstingl and his third edition of Schools of Quality for pointing out that quality in schools is a process of working in teams, self-assessment, improvement of systems, and having students actively engaged in their learning through problem-solving tools and the use of data for continuous improvement."
Mick McNiel, Director
National Quality Network of the American Association of School Administrators

Successful schools are built on a strong foundation of Quality. In this book, Bonstingl outlines the blueprints for creating such a foundation and provides practical tools and examples for putting the Quality Philosophy to work at every level. By applying these principles, administrators can have more collaborative and trusting relationships with their colleagues and staff. Teachers can develop their students' potential to the fullest, enabling each one to succeed. Students get more involved in their work and take greater pride and joy in doing their work well. Parents become avid supporters of the school and are pleased by their children's improved sense of responsibility.

Bonstingl explains how educators have used the Quality Philosophy to guide strategic planning, communicate more effectively with parents, improve students' learning strategies, and build a community of learners based on mutual respect and clearly defined aims. The many practical Quality strategies in this book are designed to help educators establish processes that foster continuous improvement for everyone involved in schooling.

This third edition of Schools of Quality includes a new prologue by the author, which not only provides a clearoverview of the text, but also highlights the fundamental benefits of enacting the Quality Philosophy in today's educational environment. In addition, Bonstingl has enriched the contents by incorporating suggestions from readers of the first and second editions throughout the book.

John Jay Bonstingl is an international education consultant specializing in the application of Quality Philosophy concepts and practices to the continuous improvement of schools, businesses, and governments as learning organizations.