Strategic Management Cases or Media Diversity

Strategic Management Cases

Author: Michael A Hitt

With 30 all-new cases and thorough guides to reading each of them, STRATEGIC MANAGEMENT AND CASES is the best casebook of its kind on the market. With STRATEGIC MANAGEMENT AND CASES, you'll not only learn from the biggest stars of the corporate world, you'll also discover key strategies that smaller companies have used to succeed. And because this edition comes loaded up with study tools, this management casebook will be your go-to resource during test time as well.

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Media Diversity: Economics, Ownership and the FCC

Author: Mara Einstein

Media Diversity: Economics, Ownership, and the FCC provides a detailed analysis of the regulation of diversity and its impact on the structure and practices within the broadcast television industry. As deregulation is quickly changing the media landscape, this volume puts the changing structure of the industry into perspective through the use of an insider's point of view to examine how policy and programming get made.

Author Mara Einstein blends her industry experience and academic expertise to examine diversity as a media policy, suggesting that it has been ineffective and is potentially outdated, as study after study has found diversity regulations to be wanting. In addition to reviewing diversity research on the impact of minority ownership, regulation of cable and DBS, duopolies, ownership of multiple networks and cross ownership of media on program content, Einstein considers the financial interest and syndication rules as a case study, due to their profound effects on the structure of the television industry. She also poses questions from an economic perspective on why the FCC regulates structure rather than content. Through the presentation of her research results, she argues persuasively that the consolidation of the media industry does not affect the diversity of entertainment programming, a conclusion with broad ramifications for all media and for future research about media monopolies.

This volume serves as a defining work in its examination of the intersection of regulation and economics with media content. It is appropriate as a supplemental text in courses on communication policy, broadcast economic and media management, broadcast programming,political economy of the mass media, and media criticism at the advanced and graduate level. It is also likely to interest broadcast professionals, media policymakers, communication lawyers, and academics. It is a must-read for all who are interested in the media monopoly debate.

Table of Contents:

	Preface
1	Diversity and the FCC	1
2	The Financial Interest and Syndication Rules (1960-1976)	40
3	The Financial Interest and Syndication Rules (1977-1995)	69
4	The Structure of the Television Industry	112
5	Fin-syn's Effect on Industry Structure and Diversity	153
6	The Program Selection Process	179
7	The Reality of Diversity	211
	References	227
	Appendices	236
	Author Index	243
	Subject Index	245