Qualitative Case Studies on Implementation of Enterprise Wide Systems or Marketing

Qualitative Case Studies on Implementation of Enterprise Wide Systems

Author: von Hellens

"Qualitative Case Studies on Implementation of Enterprise Wide Systems provides multiple perspectives and uses a variety of theoretical frameworks for information systems implementations." This book is comprehensive in terms of the scope of ERP applications and the project phases of ERP systems from selection to post-implementation.

Table of Contents:

Ch. I	Socio-technical aspects of ERP implementation : the central role of communication	1
Ch. II	Post-implementation use of a complex technology : the case of a southeastern U.S. university	22
Ch. III	Understanding an ERP system implementation in a higher education institution : a grounded theory approach	40
Ch. IV	ERP and new organizational capabilities : the example of the Kentucky community and technical college system	57
Ch. V	Technology innovation in a small rural hospital	71
Ch. VI	What went wrong? : lessons learned from studying ERP implementation across cultures	87
Ch. VII	Metaphorically speaking, does culture matter?	107
Ch. VIII	Looking back, looking in and looking on : treading over the ERP battleground	123
Ch. IX	Exploring the power and politics of a PeopleSoft implementation	140
Ch. X	Managing complexity and institutionalization : power and politics in ERP implementation in an Australian university	160
Ch. XI	Tales of resistance in an Australian university	176
Ch. XII	Evaluating the North American pilot for SAP's campus management system	192
Ch. XIII	Critical success factors for implementing an ERP system	211
Ch. XIV	Implementation factors that affect ERP system success	232
Ch. XV	Academic and business users : a model of ERP user acceptance	243
Ch. XVI	Achieving strategic goals : the role of ERP and the influence of use quality	262
App. A	The evolution of enterprise wide systems within Australian higher education	279
App. B	The Griffith University case	287

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Marketing

Author: Charles W Lamb

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of the learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides learners with an exhilarating first introduction to the dynamic world of marketing.

Booknews

New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (Entrepreneurship Institute, Louisiana State U.) and Carl McDaniel (marketing, U. of Texas) present 20 chapters that discuss the world of marketing; analysis of marketing opportunities; product, distribution, promotion, and pricing decisions; and technology driven marketing. The included CD-ROM features two new video cases, PowerPoint slides, E-Marketing planning worksheets, practice quizzes, and supplemental Competitive Intelligence information, and other material. Annotation c. Book News, Inc., Portland, OR (booknews.com)