Applications in Basic Marketing
Author: William Perreault Jr
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Books about: Fatal Sequence or The ABC Herbal
Consumer Economic Issues in America
Author: E Thomas Garman
The eighth edition of Consumer Economic Issues in America, is a comprehensive update of one of the most thorough and readable texts in the field. The text is straightforward and highlights the fundamental consumer economic issues affecting all consumers. Author E. Thomas Garman educates and empowers students as they gain knowledge of their rights and responsibilities as consumers. An emphasis is placed on understanding the American economic system, consumer concepts, evaluative criteria and environmental issues. The book takes a normative, pro-consumer viewpoint.
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