Wednesday, January 7, 2009

Applications in Basic Marketing or Consumer Economic Issues in America

Applications in Basic Marketing

Author: William Perreault Jr

This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text



Books about: Fatal Sequence or The ABC Herbal

Consumer Economic Issues in America

Author: E Thomas Garman

The eighth edition of Consumer Economic Issues in America, is a comprehensive update of one of the most thorough and readable texts in the field. The text is straightforward and highlights the fundamental consumer economic issues affecting all consumers. Author E. Thomas Garman educates and empowers students as they gain knowledge of their rights and responsibilities as consumers. An emphasis is placed on understanding the American economic system, consumer concepts, evaluative criteria and environmental issues. The book takes a normative, pro-consumer viewpoint.



No comments: