Corporate Governance or Travel Tourism and Hospitality Research

Corporate Governance

Author:

Now in its second edition, this well-established text combines student-focused writing and pedagogy with an international scope on corporate governance. The text has a strong theoretical base and encompasses the latest developments in corporate governance, including globalization, emerging markets, and changes in corporate governance codes.
The new edition features an expanded section on international governance, with sections on governance issues in Continental Europe, Eastern Europe, Southeast Asia and India, South Africa, and Brazil. These are placed in context in the concluding chapter, which discusses corporate governance internationally and why international issues are relevant to students.

Suitable for both undergraduate and graduate students taking a corporate governance course, the book engages students by drawing from a wealth of empirical, academic research. The text also contains excellent pedagogical features including topical case studies, thought provoking questions and exercises, useful chapter summaries and introductions, and helpful web links to an Online Resource Centre.

Books about: Med Inc or Business Today

Travel, Tourism, and Hospitality Research: A Handbook for Managers and Researchers

Author: Ritchie J R Brent

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Table of Contents:

Ch. 1	A Perspective on the Purpose and Nature of Tourism Research Methods	3
Ch. 2	Roles of Research in Tourism Management	13
Ch. 3	A Decision Design for Tourism CEOs	23
Ch. 4	Crafting a Destination Vision	29
Ch. 5	Managing the Research Function for Effective Policy Formulation and Decision Making	39
Ch. 6	International Tourism Policy and Management	49
Ch. 7	Concepts, Definitions, and Measures Used in Travel and Tourism Research	65
Ch. 8	Travel and Tourism Information Sources	81
Ch. 9	Planning a Tourism Research Investigation	91
Ch. 10	Demand Forecasting and Estimation	105
Ch. 11	Scaling and Attitude Measurement in Travel and Tourism Research	115
Ch. 12	Issues in Sampling and Sample Design - A Managerial Perspective	131
Ch. 13	Research in National Tourist Organizations	147
Ch. 14	Tourism Research in European National Tourist Organizations	155
Ch. 15	Research in State and Provincial Travel Offices	165
Ch. 16	Research on Urban Tourism Destinations	181
Ch. 17	Research on the Geography of Tourism	197
Ch. 18	Developing and Using Psychographics in Tourism Research	209
Ch. 19	The Political Dimensions of Tourism	219
Ch. 20	Anthropological Research on Tourism	233
Ch. 21	Environmental Design and Land Use	243
Ch. 22	Research Needs of Travel Retailers and Wholesalers	263
Ch. 23	The Convention and Meetings Sector - Its Operation and Research Needs	273
Ch. 24	Research Needs for Developing Established Events and Attractions	285
Ch. 25	A Framework of Tourist Attraction Research	291
Ch. 26	Research Needs of the Restaurant Industry	305
Ch. 27	Tourism Research Needs in the Personal Transportation Modes: A 1990s Perspective	315
Ch. 28	Research Needs in the Intercity Bus and Rail Transportation Industry	327
Ch. 29	Research Needs of the Lodging Industry	335
Ch. 30	Research Needs of Small Tourism Enterprises	345
Ch. 31	Assessing the Economic Impacts of Travel and Tourism - Introduction to Travel Economic Impact Estimation	359
Ch. 32	Assessing the Impacts of Travel and Tourism - Measuring Economic Benefits	367
Ch. 33	Assessing the Impacts of Travel and Tourism - Measuring Economic Costs	393
Ch. 34	Evaluating the Human Resource (Employment) Requirements and Impacts of Tourism Developments	403
Ch. 35	The Social Impact of Tourism on Developing Regions and Its Measurement	413
Ch. 36	Frameworks for Assessing Tourism's Environmental Impacts	425
Ch. 37	Event Tourism: Evaluating the Impacts	437
Ch. 38	En Route Surveys	453
Ch. 39	The Delphi Technique: A Tool for Long-Range Travel and Tourism Planning	473
Ch. 40	Using Panels for Travel and Tourism Research	481
Ch. 41	Qualitative Research Methods for the Travel and Tourism Industry	487
Ch. 42	The Nominal Group Technique - Applications in Tourism Research	493
Ch. 43	Model Building and Simulation	503
Ch. 44	Conjoint Analysis in Travel Research: A Manager's Guide	513
Ch. 45	Multidimensional Scaling and Tourism Research	523
Ch. 46	Assessing the Effectiveness of Persuasive Communications in Tourism	537
Ch. 47	Improving Advertising Conversion Studies	545
Ch. 48	Evaluating Tourism Advertising Campaigns: Conversion vs. Advertising Tracking Studies	559
Ch. 49	Methods of Accountability Research for Destination Marketing	565
Ch. 50	Evaluating the Effectiveness of Travel Trade Shows and Other Tourism Sales-Promotion Techniques	573
Ch. 51	Guidelines for the Study of International Tourism Demand Using Regression Analysis	583
Ch. 52	Estimating the Potential of International Markets	597
	Index	607