The Autobiography of Andrew Carnegie
Author: Andrew Carnegi
The losses men encounter during a business life which seriously embarrass them are rarely in their own business, but in enterprises of which the investor is not the master.-from Chapter XI Much more than a book of sage business advice-though it is that, too-this extraordinary autobiography of one of the greatest American success stories is the tale of the nation's entrepreneurial spirit itself. The man who made a fortune in steel relates, in a lively and at times even poetic voice, the story of his life, from the vital lessons he learned from his "poor but honest" family about the value of hard work and a generous, liberal philosophy and his early work in telegraph and railroad offices to his investments in oil and steel and the great pleasure he took in his philanthropic causes, including setting up pensions for his steelworkers. Published in 1920, just after his death, and written as if to family and friends, this is an important reminder that there was a time in American business when a multimillion-dollar deal could be conducted on a handshake and greed wasn't good. Entrepreneur and philanthropist ANDREW CARNEGIE (1835-1919) was born in Scotland and emigrated to America as a teenager. His Carnegie Steel Company launched the steel industry in Pittsburgh, and after its sale to J.P. Morgan, he devoted his life to philanthropic causes. His charitable organizations built more than 2,500 public libraries around the world, and gave away more than $350 million during his lifetime.
What People Are Saying
John C. Van Dyke
Nothing stranger ever came out of The Arabian Nights than the story of poor Scotch boy who came to America and step by step, through many trials and triumphs, became the great steel master, built a colossal industry, amassed an enormous fortune, and then deliberately and systematically gave away the whole of it for the enlightenment and betterment of mankind.
—(John C. Van Dyke, editor's note to the 1920 edition)
Look this: Personal Faith Public Policy or The State Boys Rebellion
Contemporary Strategic Marketing
Author: Ross Brennan
An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.
Table of Contents:
Text 1
1 What is strategic marketing? 3
2 Understanding consumer behaviour 19
3 Organisational buying behaviour 39
4 Understanding the competitive environment 55
5 Understanding the macroenvironment 73
6 Strategic marketing analysis 95
7 Marketing strategy formulation 115
8 Relationship marketing strategies 137
9 E-marketing strategies 159
10 Marketing strategy for services 181
11 International marketing strategy 205
12 Analysing strategic marketing case studies 227
Case Studies 241
British Telecommunications pic (2001) : strategic challenges 243
BT pic: brave new world 253
Competition in the UK ice cream market 261
London Olympics 2012: the race for sponsorship 271
Abbey: mortgage marketing in the UK 281
Glaxosmithkline in South Africa 291
UPS: 100 years of turning brown into gold 303
News Corporation in the British newspaper market 313
A tale of two wine brands 323
BriCol Engineering Ltd 331
Crisis in the European airline industry 341
Golden Arch Hotels 345
Marketing Australia to the world 353
Trouble with the CPC100 359
Coca-Cola: challenges to global growth 365
Readings 375
Interaction, relationships and networks in business markets: an evolving perspective 377
Revisiting marketing's lawlike generalizations 389
Relationsh ip marketing : the strategy continuum 405
Antiglobal challenges to marketing in developing countries: exploring the ideological divide 410
Value-based marketing 441
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