Global Public Policy or Computer Confluence

Global Public Policy: Governing without Government?

Author: Wolfgang H H Reinick

In this book, Wolfgang Reinicke provides an in-depth analysis of economic globalization and examines its implications for public policy. Using three studies - the need for global supervision of banking and finance; efforts to control money laundering, the engine of global criminal networks; and the management of dual-use technology transfer after the cold war - the book shows how the principles of global public policy have the potential to improve the capacities of governments and international organizations to deal with the challenges of the 21st century, without having to resort to territorial answers.

Booknews

The failure to institute structures of public policy that can serve the public interest, the author contends, is feeding a backlash against globalization which will lead governments to fall back on national solutions for providing public goods, eventually leading to greater interstate conflict. He argues for the cooperation of governments, corporations, and civil society in formulating and implementing a global public policy. He bases his argument on the current situations in the areas of: regulation of global financial markets, transnational criminal networks and money laundering, and trade in dual- goods and technologies. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Introduction	1
1	Globalization of Economic Activity: Definition, Sources, Measurement, and Limits	11
2	Globalization and Public Policy: An Analytical Framework	52
3	Policy Responses: Matching Economic and Political Geography	75
4	Global Financial Markets: Pioneers in Global Public Policy	102
5	Global Crime and Public Policy: The Case of Money Laundering	135
6	From Denial to Disclosure: Dual-Use Trade in a Globalizing Industry	173
7	Conclusion	218
	Notes	232
	Index	299

Book review: A Visão Populista

Computer Confluence: Exploring Tomorrows Technology

Author: George Beekman

Computer Confluence is more than a textbook; it's the confluence of three information sources:an illustrated textbook, a multimedia cd-rom, and a World Wide Web site on the internet. This integrated learning package takes advantage of the unique strengths of the three media types.

International Trade Growth and Development or A Plague of Sheep

International Trade, Growth, and Development

Author: Pranab Bardhan

This collection of essays draws from over thirty years of work by noted economist Pranab Bardhan to address the inter-related themes of international trade, growth, and rural development. Covering a wide range of important issues within the field, these essays describe theoretical and empirical perspectives on economic agents both at the micro and macro levels of the economy in development. Introductions to each of the book's three sections place the articles in perspective and relate them to current research.

Table of Contents:

	Preface
	Acknowledgments
Pt. I	Trade and Development	1
Ch. 1	Credit Markets and Patterns of International Trade	7
Ch. 2	Localized Technical Progress and Transfer of Technology and Economic Development	20
Ch. 3	Quality Variations and the Choice between Foreign and Indigenous Goods or Technology	30
Ch. 4	Imports, Domestic Production, and Transnational Vertical Integration: A Theoretical Note	37
Ch. 5	Disparity in Wages but not in Returns to Capital Between Rich and Poor Countries	52
Ch. 6	On Optimum Subsidy to a Learning Industry: An Aspect of the Theory of Infant-Industry Protection	65
Pt. II	Vintage Capital Growth Models	83
Ch. 7	International Trade Theory in a Vintage-Capital Model	88
Ch. 8	Dynamic Effects of Protection on Productivity	101
Ch. 9	Endogenous Growth Theory in a Vintage Capital Model	113
Ch. 10	Equilibrium Growth in a Model with Economic Obsolescence of Machines	133
Ch. 11	More on Putty-Clay	144
Ch. 12	On Estimation of Production Functions from International Cross-Section Data	157
Pt. III	Factor Markets and Rural Development	169
Ch. 13	Terms and Conditions of Sharecropping Contracts: An Analysis of Village Survey Data in India	175
Ch. 14	Terms and Conditions of Labor Contracts in Agriculture: Results of a Survey in West Bengal 1979	191
Ch. 15	On Measuring Rural Unemployment	215
Ch. 16	Labor-Tying in a Poor Agrarian Economy: A Theoretical and Empirical Analysis	225
Ch. 17	Labor Mobility and the Boundaries of the Village Moral Economy	238
Ch. 18	Interlinkage of Land, Labor and Credit Relations in Agriculture: An Analysis of Village Survey Data in East India	259
	Index	281

Interesting book: Globalization and America since 1945 or Smart Guide to Managing Personal Finance

A Plague of Sheep: Environmental Consequences of the Conquest of Mexico

Author: Elinor G K Melvill

This is a book about the biological conquest of the New World. Taking as a case study the sixteenth century history of a region of highland central Mexico, it shows how the environmental and social changes brought about by the introduction of Old World species aided European expansion. The book spells out in detail the environmental changes associated with the introduction of Old World grazing animals into New World ecosystems, demonstrates how these changes enabled the Spanish takeover of land, and explains how environmental changes shaped the colonial societies.

Introductory Statistics for Management and Economics or Appalachia in an International Context

Introductory Statistics for Management and Economics

Author: James L Kenkel

This text is intended for the two-term introductory statistics course for business and economics majors at the undergraduate or MBA level. College Algebra is a prerequisite. The author emphasizes statistical inference and model-building in a real-world context and presents a complete introduction to regression and forecasting. Statistical software output from SPSS®, MINITAB?, and SAS® is included in each chapter's "Computer Applications" section to aid students in understanding and interpreting statistical output.

Table of Contents:

1	What Statistics Is All About	1
2	Data Collection and Sampling Theory	7
3	Summarizing Data in Tables and Graphs	42
4	Summary Statistics: Measures of Location and Dispersion	77
5	Introduction to Probability	133
6	Discrete Probability Distributions	192
7	Some Important Discrete Distributions	220
8	Some Useful Continuous Probability Distributions	248
9	Sampling Theory and Some Important Sampling Distributions	288
10	Estimating and Constructing Confidence Intervals	339
11	Hypothesis Testing	391
12	Tests of Hypotheses Involving Two Populations	476
13	Chi-Square Tests	509
14	Analysis of Variance	546
15	Regression and Correlation	584
16	Multiple Regression Models	667
17	Special Topics in Multiple Regression Analysis	709
18	Residual Analysis and Violations of the Basic Assumptions	757
19	Time Series Analysis I: Estimation of the Trend Component	813
20	Time Series Analysis II: Estimation of the Seasonal Component	867
21	Some Nonparametric Tests	901
22	Introduction to Statistical Decision Theory	945
23	Quality Control	978
	Appendix A: Statistical Tables	1036
	Appendix B: Answers to Selected Exercises	1065
	Index	1091

Look this: Shadow of Pearl Harbor or Obligations

Appalachia in an International Context: Cross-National Comparisons of Developing Regions

Author: Phillip J Obermiller

The study of diverse yet comparable regions uncovers structural similarities that override the "defective culture" theory of developing regions as well as the belief that they are unique ecological phenomena. This collected work establishes Appalachia as a case study for a coherent cross-national perspective. Written by authorities on the social and economic problems of these regions, this work should assist in alleviating some of the most striking misconceptions about regional development.

Globalization or Communications Policy and the Public Interest

Globalization: Debunking the Myths

Author: Lui F Hebron

Globalization: Debunking the Myths demystifies the rhetoric surrounding one of the most hotly debated topics among scholars, commentators, and policymakers. Presenting arguments for and against globalization, this text examines a wide range of views on the economic, political, cultural, and environmental dimensions of globalization and exposes their underlying frameworks, methodologies, and expectations. Throughout, Globalization compares rhetoric and reality and argues that there is no one way to understand this complex phenomenon.

 

"Globalization moves the discussion of globalization beyond polemics to carve out an informed middle-ground position."–Sheila Croucher, Miami University

 

"With an intimate knowledge of the scholarly literature, an acute awareness of the public significance of the issues, and an engaging style, Hebron and Stack tkae us through a shifting landscape..."–James Piscatori, The Australian National University

 

"Globalization is required reading for anyone, either in academe or the general public, who wants to obtain greater understanding of the consequences of globalization."—Patrick James, University of Southern California

New interesting book: Everquest 2 or Getting to Know ArcView GIS

Communications Policy and the Public Interest: The Telecommunications Act of 1996, Vol. 1

Author: Patricia A Aufderheid

The passage of the Telecommunications Act of 1996 inaugurated a new and highly volatile era in telecommunications. The first major overhaul of U.S. communications law since 1934--when no one had a television set, a cordless phone, or a computer--the Act was spurred into being by broad shifts in technology use. Equally important, this book shows, the new law reflects important changes in our notions of the purpose of communications regulation and how it should be deployed. Focusing on the evolution of the concept of the public interest, Aufderheide examines how and why the legislation was developed, provides a thematic analysis of the Act itself, and charts its intended and unintended effects in business and policy. An abridged version of the Act is included, as are the Supreme Court decision that struck down one of its clauses, the Communications Decency Act, and a variety of pertinent speeches and policy arguments. Readers are also guided to a range of organizations and websites that offer legal updates and policy information.

Choice - B. P. Keating

Aufderheide details the history of communication (and telecommunications) regulation up to the 1996 Act as a prelude for analyzing the 1996 Act. Little can be said about the 1996 Act without some understanding of the beginnings of telecommunication regulation and its effects over six decades. Although the 1996 Act received publicity because of two items of dubious impact (the Communications Decency Act and the V-Chip), the detailed effects of the Act are little understood. About one-third of the book covers the history, evolution, and analysis of telecommunications regulation. Fully two-thirds consists of appendixes, which include the complete text of the Act and government documents and "position papers" related to the Act. Generous footnotes include references to primary research documents. Recommended for research and professional collections.

<br>&#151 American Journalism Review - Douglas Gomery

One of the most important books ever published on communications law and policy.

Booknews

Passage of the Telecommunications Act of 1996, the first major overhaul of US communications law since 1934, inaugurated a highly volatile era in telecommunications. This study examines how and why the Act was developed, focusing on the evolution of the concept of public interest, and charts its intended and unintended effects on business and policy. Some 160 pages of appendices offer government documents, position papers on regulation and the public interest, and FCC speeches. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Introduction	1
Ch. 1	Background	5
Ch. 2	The Shaping of the 1996 Act	37
Ch. 3	Overview of the Act	61
Ch. 4	After the Act	80
Ch. 5	The Public Interest beyond the Act	104
	References	113
	Annotated Guide to Analyses of the Act	124
	Resources for Active Citizens	131
App. A	The Telecommunications Act of 1996	143
App. B	U.S. Supreme Court, Reno, Attorney General of the United States, et al. v. American Civil Liberties Union et al.: Appeal from the United States District Court for the Eastern District of Pennsylvania	183
App. C	Serving the Community: A Public-Interest Vision of the National Information Infrastructure	221
App. D	Seven Public Interest Principles	237
App. E	Cyberspace and the American Dream: A Magna Carta for the Knowledge Age	240
App. F	Technorealism	257
App. G	Why Government Is the Solution, and Not the Problem	261
App. H	Interview with an Umpire	266
App. I	The Hard Road Ahead: An Agenda for the FCC in 1997	283
App. J	The Light at the End of the Tunnel vs. the Fog: Deregulation vs. the Legal Culture	294
App. K	Remarks	301
	Index	309
	About the Author	323

Strategic Issues Management or Andes in Focus

Strategic Issues Management: Organizations and Public Policy Challenges, Vol. 1

Author: Robert Lawrence Heath

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts by staff and executives. This book argues that issues management is not one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of key publics' opinions. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making. Thus, issues management is featured as supporting strategic management, getting the organizations "house" in order, engaging in tough defense and smart offense, and monitoring opinion changes that affect public policy. In addition to these crucial topics, the book examines crisis response to advise managers on ways to lessen the chance that a crisis will become an issue. A chapter on risk communication challenges managers to engage in collaborative decision making with community leaders to reduce the chance that undue fear will translate into unnecessary regulation or legislation. Filling a void in the literature, Strategic Issues Management is a long awaited text that will be of invaluable to students and professionals in mass communication, journalism, management, and media studies.

Table of Contents:

Ch. 1 A Foundation of Community 1

Vignette: British Petroleum - Enlightened Leader or Lightning Rod? 1

Ch. 2 Historical Foundations 45

Vignette: Westinghouse Versus Edison

Ch. 3 Scouting the Terrain 87

Vignette: The Greening of Nuclear Power

Ch. 4 Corporate Social Responsibility (CSR) Vignette: Wal-Mart's Makeover? 125

Ch. 5 Special Interest Activities as Foes or Allies 157

Vignette: Fast Food - A Lightning Rod for Big Food Protest

Ch. 6 Issues Communication 199

Vignettes: Activists Speak with Many Tools

Ch. 7 Obligations and Constraints on Issues Communication 245

Vignette: Corporate Speech-Free, Free for Some, or Not at All? Chapter Goals

Ch. 8 Issues Management and Crisis Communication 273

Vignette: It Takes Two to Tango

Ch. 9 Issues Management and Risk Communication 309

Vignette: Risk, Risk Everywhere

Ch. 10 Brand Equity and Organizational Reputation 349

Vignettes: Proactive Versus Reactive

References 373

Index 405

About the Authors 411

Look this: Adventures with Ed or Diplomats Dictionary

Andes in Focus: Security, Democracy, and Economic Reform

Author: Russell Crandall

"How can a region roiled by political strife, civil war, illicit drug trafficking, and dismal economic performance achieve political stability and support economic growth? The Andes in Focus addresses this question with an in-depth look at the complex factors underlying the present volatile situation." The authors offer detailed analyses of Bolivia, Colombia, Ecuador, Peru, and Venezuela, as well as examinations of U.S. policies with regard to the Andes. The result is a detailed but accessible study of current political, economic, and security issues in a beleaguered region.

Foreign Ownership and the Consequences of Direct Investment in the United States or Financial Accounting

Foreign Ownership and the Consequences of Direct Investment in the United States: Beyond Us and Them

Author: Douglas Woodward

Woodward, Nigh, and their colleagues provide a comprehensive investigation of foreign ownership in the United States. Based on the latest, most reliable data and comprising the viewpoints of leading authorities on foreign direct investment, the book offers detailed, previously unpublished information on the effects of foreign direct investment in the United States. The authors find that foreign-owned and domestic corporations are similar in many aspects of their behavior and its effects on the U.S. economy and society, but there are important differences too. By showing exactly where these similarities and differences lie, and using evidence that goes beyond anecdotes, the book makes a significant contribution to the improvement of public policy in the FDI arena. Its primary finding: globalization reduced foreigness. This is an important resource for professionals and academics alike, and for students of international business and economics on the graduate level.

Booknews

A multidisciplinary collaboration designed to assemble and share research in a number of disparate fields on the impact of foreign direct investment on the host country, in this case the US, and the appropriate public policy responses. Covers foreign direct investment in a globalizing economy; consequences for the economy; research and development and high-technology effects; political, social, and managerial corporate behavior; and policy implications. The 16 papers are revised versions of those presented at a meeting in Washington, DC in September 1995. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Preface
	Introduction: Is National Ownership Relevant?	1
Pt. I	FDI in a Globalizing Economy
Ch. 1	Does Ownership Really Matter in a Globalizing Economy?	27
Ch. 2	A Retrospective on FDIUS	43
Pt. II	Consequences for the Economy
Ch. 3	Productivity, Skill, and Wage Effects of Multinational Corporations in the United States	49
Ch. 4	Takeovers and Transplants: Reassessing FDIUS	69
Ch. 5	Cross-Country Locational Differences of Foreign Manufacturers in the United States	97
Ch. 6	Intrafirm Trade and FDIUS	119
Pt. III	R&D and High-Technology Effects
Ch. 7	Foreign R&D Facilities in the United States	163
Ch. 8	Foreign Direct Investment in the United States and U.S. Technology Development	181
Ch. 9	Strategies of Foreign Corporate R&D Investment and Sourcing in the United States	207
Pt. IV	Corporate Behavior: Political, Social, and Managerial
Ch. 10	Politically Active Foreign-Owned Firms in the United States: Elephants or Chickens?	231
Ch. 11	Corporate Citizenship: Comparing Foreign Affiliates and Domestic Subsidiaries	255
Ch. 12	Top Management Turnover: Comparing Foreign and Domestic Acquisitions of U.S. Firms	271
Pt. V	Policy Implications
Ch. 13	Nations, Nationality, and Transnational Enterprises: Policy Choices for Defining Corporate Nationality	289
Ch. 14	Foreign Acquisition of Defense-Related U.S. Firms: Concentration, Competition, and Reality	303
Ch. 15	Foreign Investment Restrictions, National Treatment, and Telecommunications	327
Ch. 16	The Multilateral Agreement on Investment: The Next Challenge for Global Interdependence	365
	Acronyms and Abbreviations	377
	Index	379
	About the Editors and Contributors	393

New interesting textbook: Living the Low Carb Lifestyle or Your Diet Is Driving Me Crazy

Financial Accounting: A User's Perspective

Author: Robert E Hoskin

Takes a user's view of accounting information, focusing on the understanding and use of corporate annual reports as a primary source of accounting information. Emphasizes the importance of topics such as cash flows, ratio analysis, and consolidations. Discusses accounting in the manufacturing environment and accrual basis accounting. Covers recognition and valuation issues of all asset, liability, and owners' equity accounts on the balance sheet. Ethical issues, critical thinking, and international issues are covered.

Booknews

A text/disk focusing on the analysis and use of annual report data from a user perspective, for beginning accounting students at the undergraduate and graduate levels. Includes summary problems and solutions, chapter glossaries, review questions, management perspective problems, problems in reading and interpreting financial statements, projects, critical thinking questions, and exercises related to the accompanying disk, which contains financial data from various industries and requires the use of Excel 5.0 for Windows. Annotation c. by Book News, Inc., Portland, Or.

Booknews

Because most introductory accounting students, both undergraduate and graduate, will become users rather than preparers of accounting information, this text adopts a user's perspective, and focuses on the understanding and use of corporate annual reports as a primary source of accounting information. Integral to this approach is the extensive use of real annual report data. The General Electric annual report is presented in its entirety, and excerpts from the annual reports of some 150 other companies, including international firms, are included. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Teams or Toward a Global Business Confederation

Teams: Who Needs Them and Why?

Author: RONALD RECARDO

Is team-based management best for your business?
Will it help your organization meet the challenges of the twenty-first century to cut production costs, increase quality and service, and compete in the global economy?


his practical, immensely informative book will help you make that decision. Teams tells you:

When to use teams and when not to use them.
What conditions must exist for teams to be successful.
Which teams are appropriate for a particular situation.
How to develop teams to meet the specific needs of your organization.

Table of Contents:

	Acknowledgments
	Preface
	Introduction
Pt. 1	Conceptual Overview of Teams	1
Ch. 1	Transitioning to Teams	2
Ch. 2	Selecting the Most Appropriate Type of Team	26
Ch. 3	Simple Problem-Solving Teams	44
Ch. 4	Task Forces and Cross-Functional Teams	60
Ch. 5	Self-Directed Work Teams	82
Ch. 6	The Role of the Manager in Teams	101
Pt. 2	Team Tools and Techniques	125
Ch. 7	Business Problem-Solving Tools	128
Ch. 8	Team Assessment Instruments	211
Ch. 9	Team Effectiveness Interventions	250
	Bibliography	285
	Index	289

New interesting textbook: Pension Planning or Contemporary Financial Management with Xtra and InfoTrac

Toward a Global Business Confederation: A Blueprint for Globalization

Author: Subhash C C Jain

In the era of globalization, the role of multinational corporations (MNCs) is increasing in importance while the influence of nation-states is in a corresponding decline. Jain contends that this trend will benefit the cause of worldwide economic prosperity, which MNCs alone are positioned to deliver.

Pension Planning or Contemporary Financial Management with Xtra and InfoTrac

Pension Planning: Pensions, Profit-Sharing, and Other Deferred Compensation Plans

Author: Everett Allen

PENSION PLANNING: Pension, Profit-Sharing, and Other Deferred Compensation Plans describes the process of pension planning. It provides the reader with pension plan features, costs, investment opportunities, and regulatory issues and assists in the evaluation of various types of plans. It is the most up-to-date book on pension planning, and it is adopted by the main association that focuses on this topic¿the International Foundation of Employee Benefit Plans for the Certified Employee Benefit Specialist program.

Booknews

Previous editions of this text (6th, 1988) developed the basic concepts of retirement plans from the standpoint of defined benefit plans. This completely restructured edition introduces the elements of plan design considerations through the defined contribution paradigm before adding the additional complexities inherent in the defined benefit approach. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Part I. Environmental Influences on Private Pension Plans

1.
Development of Private Pension Plans

2.
Benefit Plan Objectives

3.
Defined Contribution versus Defined Benefit Plans

Part II. Tax and Legal Requirements

4.
Tax Qualification Requirements

5.
Tax Qualification Requirements Continued

6.
Other Legal Requirements

Part III. Defined Contribution Plans

7.
Money Purchase Pension Plans

8.
Profit-Sharing Plans

9.
Savings Plans

10.
Employee Stock Ownership Plans (ESOPs)

11.
Cash or Deferred Plans Under Section 401(k)

12.
Section 403(b) Plans

Part IV. Defined Benefit Plans

13.
Defined Benefit Plan Features

14.
Cost and Funding Considerations

15.
Budgeting Pension Costs

16.
Plan Termination Insurance for Single-Employer Pension Plans

Part V. Other Plans

17.
Individual Retirement Arrangements

18.
Keogh Plans, SEPs and SIMPLE Plans

19.
Hybrid Retirement Plans

20.
Executive Retirement Arrangements

21.
Employee Stock Compensation Plans

Part VI. Investing, Administration, and Taxation

22.
Investment Issues for Defined Benefit Plans

23.
Investment of Defined Contribution Plan Assets

24.
Trust Fund Plans

25.
Insured Funding Instruments

26.
Employers’ Accounting for Pensions

27.
Taxation of Distributions

Appendix 1. Social Security and Medicare

Appendix 2. Multi-employer Plans

Appendix 3. State and Local Pension Plans

See also: Global Corporate Finance or Designing Economic Mechanisms

Contemporary Financial Management with Xtra! and InfoTrac

Author: R Charles Moyer

The ninth edition of this successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of financial management, the ethical behavior of managers, and the increased impact of the Internet in business practice. In addition, content has been added or enhanced to reflect the changing focus on finance areas including topics such as discounted payback period, dividend practices of foreign firms, risk management, and real options.

Booknews

Focusing on shareholder wealth maximization, international aspects of financial management, ethics, and the impact of the Internet, this introductory textbook covers: determinants of value; capital investment decisions; the cost of capital, capital structure, and dividend policy; and, working capital management and financial forecasting. Topics like lease financing, financing with derivatives, international financial management, and corporate restructuring are also discussed. An enclosed CD provides access to a companion web site. The authors are scholars of management and investment consultants. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Schools for Sale or Practical Readings in Financial Derivatives

Schools for Sale: Why Free Market Policies Won't Improve America's Schools, and What Will

Author: Ernest R Hous

In Schools for Sale, author Ernest House debunks the myth that economic productivity should shape educational policy and practice. House conclusively illustrates that the attempts by the Reagan, Bush, and Clinton administrations to reshape the school to make "productive workers" ignore how schools work and how students learn, and in the end are doomed to failure. Politically driven proposals for vouchers and privatization and increased calls for accountability and standards gain headlines and capture the attention of the public, but they routinely ignore the need to involve teachers and schools in the debate over the future of our schools. Based on his years of work as a professor of educational policy analysis, House develops an appraisal framework that evaluates reforms and enables readers to test the relative merits and viability of popular reform ideas. This book provides a signal service to politicians, policy makers, and the general public interested in creating a sustainable future for our nation's students and schools.

Table of Contents:

	Introduction: Policies, Markets, and Teacher Assets	1
Pt. I	Big Policy	5
Ch. 1	Policy and Productivity in Education	7
Ch. 2	Reagan's Education Policies	13
Ch. 3	Clinton's Education Policies	25
Ch. 4	Education and the Economy	39
Ch. 5	Reinventing Government	52
Pt. II	Little Policy	67
Ch. 6	Improving Productivity	69
Ch. 7	A Framework for Appraisal	78
Ch. 8	Goals, Standards, and Decentralization	89
Ch. 9	Market and Incentive Policies	99
Ch. 10	Asset Policies: Research, Self-Assessment, and Small Schools	114
	Conclusion: The Limits of Productivity	128
	References	141
	Index	153
	About the Author	159

Read also The American Holistic Medical Association Guide to Holistic Health or Infusions of Healing

Practical Readings in Financial Derivatives

Author: Robert Kolb

Two central themes govern the content--the pricing of financial derivatives and their practical application in risk management.

The Differentiated Network Organizing Multinational Corporations for Value Creation or Financial Management

The Differentiated Network: Organizing Multinational Corporations for Value Creation

Author: Nitin Nohria

Discover a Breakthrough Model for MNCs

In a dynamic global economy, multinational corporations (MNCs) face certain competitive challenges that traditional, hierarchical hub and spoke organizations simply aren't geared to meet. But in this landmark work, Harvard Business School professor Nitin Nohria and London Business School Professor Sumantra Ghoshal present a viable alternative -- the differentiated network. Writing for managers seeking changes in their administrative systems that boost firm performance, and for academics engaged in research organization design, the authors detail how the competitive MNC can fully tap the value creation potential of its globally distributed capabilities.

Booknews

Based upon their case studies of nine multinational corporations (MNCs) and surveys of the CEOs of 63 North American and European MNCs, Nohria (Harvard Business School) and Ghoshal (London Business School) provide empirically-grounded organizational theory for how such corporations can flourish in the global economy. Building upon the product cycle theory of Vernon (1966), which proposes that the ability to innovate is the "raison d'etre" of MNCs, the authors contend that successful MNCs require intra- and inter-subsidiary differentiation and integration of values and functioning to optimize use of resources, foster knowledge exchange, and innovation<-->counter to traditional hierarchical organizations. Methodological appendix. Annotation c. by Book News, Inc., Portland, Or.

Book review: American Medical Association Guide to Home Caregiving or Weigh Less Live Longer

Financial Management

Author: Geoffrey Knott

Financial Management is the ideal course text for business and management undergraduates and MBA students taking an introductory module in Financial Management. The concise yet thorough style of the book makes it highly accessible for students coming to the subject for the first time. This thoroughly updated fourth edition contains many new and original features designed to reinforce student learning. The array of activities and questions integrated throughout each chapter encourage the student to engage with the subject. Learning objectives and summaries frame each chapter, guiding the student through the text. Complete with an answer section and suggestions for further reading.

Table of Contents:

Pt. I	Introducing financial management
1	The business objective and financial management	1
2	Financial analysis	14
Pt. II	Investment decisions
3	Investment appraisal - non-discounting	33
4	Investment appraisal - discounting	46
5	Investment appraisal - cash flow	63
6	Dealing with risk in investment decisions	74
7	Capital budgeting administration	99
Pt. III	Financial planning
8	Establishing the need for finance	113
9	Financial markets and the business organisation	124
10	Short- and medium-term finance	137
11	Finance for small and developing businesses	154
12	'Going public' and the securities market	163
13	Long-term finance for expansion	176
14	The financing decision	189
15	Cost of capital	201
Pt. IV	Share valuation and dividend policy
16	The investor and share valuation	221
17	Dividend policy and share valuation	236
Pt. V	External expansion
18	Business mergers	247
Pt. VI	Working capital management
19	Financing working capital	265
20	Controlling liquidity	274
21	Controlling stocks	283
22	Controlling debtors	291
Pt. VII	International trade and investment
23	Managing international trade and investment	305
App. A	Compound sum of [pound]1 (CVIF)	319
App. B	Present value of [pound]1 (PVIF)	322
App. C	Present value of an annuity of [pound]1 (PVIF[subscript a])	325
App. D	Sum of an annuity of [pound]1 for N periods (CVIF[subscript a])	328

Globalization and Labour or The European Union

Globalization and Labour: The New "Great Transformation"

Author: Ronaldo Munck

This is the first book to offer a comprehensive analysis of labor's worldwide response to globalization. Ronaldo Munck argues that the national period in labor history is decisively over. Now the labor movement is itself acting in a more transnational manner, with workers developing common interests and ways of organizing that transcend national boundaries. Indeed, the trade union movement could play a major role in the regulation of a global economic system now largely out of control.

Read also Sleep Medicine Secrets or Positive Options for Hiatus Hernia

The European Union: Economy, Society, and Polity

Author: S Rodroguez Pos

At the beginning of the 21st century the European Union faces twin challenges: the institutional challenge, linked to the processes of greater integration and expansion, and the structural challenge, which will in the medium-run determine the place of the EU in the world. This book deals with this latter set of challenges, focusing on economic aspects, such as competitiveness and cohesion, as well as on other important issues such as ageing, migration, social polarization, and the emergence of regionalism and nationalism.

Booknews

Rodr<'i>guez-Pose (economic geography, London School of Economics, UK) has written an introductory textbook to the EU and the challenges it faces. Among the topics addressed are the problem of competition, the impact of NAFTA, the potential negative impact of economic integration on social cohesion, the high percentage of an aged population, the impact of migration, and the political impact of the EU's expansion to the East. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	List of tables
	List of figures
	Glossary of terms
	Prologue: The Challenges to the European Union	1
Pt. I	Economy	5
1	Competitiveness	7
	The stages of economic integration	8
	Economic integration as a means to achieve competitiveness	11
	The impact of economic integration	21
2	Cohesion	34
	National and regional disparities in the EU	34
	European development policies	41
	The efficiency of European development policies after the reform of the Structural Funds	53
Pt. II	Society	63
3	Ageing	65
	Demographic change in the EU	65
	The factors behind ageing	79
	Policies aimed at tackling demographic change	82
4	Migration and xenophobia	89
	Migration and its forms	90
	Mass migration in post-war Europe	92
	The renewal of migration in the 1990s	96
	The European response to migration	105
5	Unemployment and social polarization	113
	Employment change in the post-industrial age	114
	The roots of persistently high unemployment	123
	The impact of labour market flexibility on unemployment	129
Pt. III	Polity	137
6	Enlargement	139
	Change in central and eastern Europe	140
	The different transitions in central and eastern Europe	142
	Enlargement and European integration	155
7	Regionalism and regionalization	163
	Regional devolution in Europe	163
	The transfer of power from the nation state to the regions	175
	The roots of the regionalization process	178
	Towards a 'Europe of the Regions'?	181
	References	185
	Index	193

Economic Change in China C 1800 1950 or Supervision

Economic Change in China, C. 1800-1950

Author: Philip Richardson

This book is the first attempt to focus on the long-term process of economic change in pre-Communist China. It examines the extent to which China had become a modern economy by 1950 and analyzes the origins of some of the "modern" features in the traditional economy. With maps, tables and bibliography to guide the student, this concise study will provide an invaluable introduction to crucial aspects of Chinese history.

Table of Contents:

	List of maps
	Acknowledgements
	Note on references
	Guide to pronunciation
	Dynastic chronology
	Weights and measures
	Map 1: China: provinces and cities
	Introduction	1
1	Analytical frameworks	6
2	The eighteenth-century legacy and the early nineteenth-century crisis	16
3	Growth and structural change	25
4	Foreign trade and investment	40
5	Industry: traditional and modern	54
6	Agriculture	68
7	The state and the economy	84
8	Conclusion: the legacy of the past	98
	Bibliography	105
	Index	115

Interesting book: Pilates or Mens Body Sculpting

Supervision: Concepts and Skill-Building

Author: Samuel Certo

Certo's Supervision: Concepts and Skill Building 5th Edition, prepares students to be supervisors in a challenging modern workplace. It is based on the premise that organizational variables including diversity in the workforce, computer and communication technology, and the design of organization structures are constantly changing. Students will learn the critical role of a supervisor in an organization and the abilities needed to be successful.

On the Rim of Mexico or Techniques for Business Process Redesign

On the Rim of Mexico: Encounters of the Rich and Poor

Author: Ramon Eduardo Ruiz

On the Rim of Mexico addresses the ties and asymmetries across the U.S.-Mexico border, from Tijuana/San Diego to Matamoros/Brownsville. Based on author Ramon Eduardo Ruiz's extensive research, travels, remembrances, and first-hand interviews with the people on the Mexican side, the book probes the history, economics, and customs that have shaped this region today. While the author considers many timely issues (the impact of drug trafficking, legal and illegal immigration, assembly plants and the global economy, and the ecological disaster in the making), the book is also an examination of the borderlands themselves: what they are, how they came to be, and salient aspects of life in this region of the world.

Library Journal

Most border studies deal primarily with current economic and political issues. Ruiz, a respected historian of Mexican history and professor emeritus of Latin American history at the University of California at San Diego, instead brings the current political and economic situation into historical perspective while focusing on the Mexican side of the border. Combining history and current events, the author provides an understanding and approach to the borderlands region not found in other volumes. Issues of current interest are examined, such as immigration, the economy (e.g., the effects of the recent NAFTA agreement), and ecology, among others. The book is academic but has a warmth and character resulting from the author's years of experience living in and studying the dual worlds along the border. Of value to academic libraries and public libraries in the Southwest.--Mark L. Grover, Brigham Young Univ., Provo, UT

Booknews

Ruiz (Latin American history, U. of California-San Diego) explores ties and symmetries along the thousand-mile border between Mexico and the US from Tijuana and San Diego on the Pacific coast to Matamoros and Brownsville on the Caribbean. He looks at the history, economics, and customs that have shaped the region and grapples with such issues as drug trafficking, legal and illegal immigration, assembly plants, and the global economy. Annotation c. by Book News, Inc., Portland, Or.

Go to: Das Stellen der Moralherausforderungen der Führung: Licht werfend oder Schatten

Techniques for Business Process Redesign: Tying It All Together

Author: Lynn C C Kubeck

Explains how diverse reengineering models relate to both software and information engineering. Offers an overview of the concepts and an introduction to various types of reengineering projects, their basic strategies and terminologies. Describes tools used in redesigning business processes and the technologies which would be used after the redesign procedure is complete and implementation begun. Provides an outline which can be utilized to customize a successful reengineering project.

Booknews

Provides instructions on selecting, designing, and implementing a customized reengineering project. Covers the technologies that help in the process; how to get started; issues that will be raised by staff and management; pitfalls and how to avoid them; and post-project maintenance. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

	Preface
Pt. I	Introduction and Concepts	1
1	Automate, Integrate, or Obliterate?	3
2	What Is Business Reengineering?	27
3	Where Do You Begin?	51
4	How Do You Approach the Problem?	77
Pt. II	Business Reengineering Guidelines	101
5	Planning Phase	103
6	Redesign Phase	125
7	Transition Phase	153
8	Implementation Phase	177
Pt. III	Recap/Final Thoughts	203
9	There Is No Silver Bullet	205
Pt. IV	Techniques and Tools to Help You Redesign Your Processes	233
	Appendix A What Do You Need to Know to Get Started?	235
	Appendix B What Types of Technologies are Available to Help Redesign Processes?	261
	References	279
	Index	283

Cases in Marketing Management or Project Management Demystified

Cases in Marketing Management

Author: Kenneth L Bernhardt

The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case. 3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.

Table of Contents:

Pt. 1	An Orientation to the Case Method
Ch. 1	Note to the Student on the Case Method	2
Ch. 2	Introduction to Marketing Decision Making	5
Ch. 3	Financial Analysis for Marketing Decision Making	17
Ch. 4	A Case with a Student Analysis	25
Pt. 2	Introduction to Marketing Decision Making	46
Pt. 3	Marketing Information and Forecasting	119
Pt. 4	Product and Brand Management Decisions	184
Pt. 5	Distribution Decisions	249
Pt. 6	Promotion Decisions	349
Pt. 7	Pricing Decisions	428
Pt. 8	Public Policy and Ethical Aspects of Marketing	463
Pt. 9	Marketing Programs and Strategy	514

New interesting book: MCSA MCSE Self Paced Training Kit or UNIX Power Tools

Project Management Demystified: Today's Tools and Techniques

Author: Geoff Reiss

This book explains the many techniques which have been developed to help you manage projects successfully using very clear objectives within a commercial environment. Examples are drawn from construction, civil engineering, product launches, publishing, computer hardware and software, scientific projects and aerospace.

The Managed Health Care Dictionary or War and the Media

The Managed Health Care Dictionary

Author: Richard Rognehaugh

The Managed Health Care Dictionary, Second Edition is an essential resource for both professionals and students. With more than 1,000 terms, this dictionary covers the language of every industry sector——purchaser, provider, and payer. The new edition highlights new terminology, current definitions, and an expanded listing of acronyms and abbreviations.

Francine Sparby

This is an extensive and comprehensive managed care dictionary that is truly a single resource for a very diverse audience. Most terms used in the managed care arena of healthcare are included. The purpose is to provide a complete resource and gold standard of all managed healthcare terms updated in today's evolving industry. The managed care language that has evolved and exploded over time due to complex and changing managed care contracts appears to have no boundaries. The author accomplishes his objective of providing a complete and friendly set of definitions is in this extensive reference. According to the author, this is a single resource for a variety of audiences from non-healthcare professionals and patients to the most advanced healthcare professionals including students. I believe he writes for all of the intended audiences as defined. He writes for patients, physicians, hospital staff, integrated health system employees, trade associations, HCFA and other federal sector agencies, group practices, insurance industry officials, attorneys, the Department of Defense, corporate employers and purchasers of health care coverage, and consultants -- all of whom have not had a comprehensive collection of terms outside their arena. This dictionary offers the expanded presentation of terms and definitions from multiple perspectives of the early managed care markets to the most mature markets. What is most helpful is the referencing of the acronyms, words, and definitions in the case of multiple variations. The author also suggests seeing another term that may help readers have a better understanding of the original term but not intended to have the same meaning. This may have, inmany cases, a direct comparison within the definition to contrast one term from another. I believe, as Kongstvedt states in his recommendation, that" this book is a powerful yet affordable addition to any personal or organizational managed care library." The author's objective to provide a very extensive and complete premium "gold" reference has been met. Still, he realizes that the market is changing all the time and so encourages readers to e-mail him about their views if they are different or his are incomplete.

Doody Review Services

Reviewer: Francine Sparby, RN, MS (University of Colorado Health Sciences Center)
Description: This is an extensive and comprehensive managed care dictionary that is truly a single resource for a very diverse audience. Most terms used in the managed care arena of healthcare are included.
Purpose: The purpose is to provide a complete resource and gold standard of all managed healthcare terms updated in today's evolving industry. The managed care language that has evolved and exploded over time due to complex and changing managed care contracts appears to have no boundaries. The author accomplishes his objective of providing a complete and friendly set of definitions is in this extensive reference.
Audience: According to the author, this is a single resource for a variety of audiences from non-healthcare professionals and patients to the most advanced healthcare professionals including students. I believe he writes for all of the intended audiences as defined. He writes for patients, physicians, hospital staff, integrated health system employees, trade associations, HCFA and other federal sector agencies, group practices, insurance industry officials, attorneys, the Department of Defense, corporate employers and purchasers of health care coverage, and consultants:all of whom have not had a comprehensive collection of terms outside their arena.
Features: This dictionary offers the expanded presentation of terms and definitions from multiple perspectives of the early managed care markets to the most mature markets. What is most helpful is the referencing of the acronyms, words, and definitions in the case of multiple variations. The author also suggests seeing another term that may help readers have a better understanding of the original term but not intended to have the same meaning. This may have, in many cases, a direct comparison within the definition to contrast one term from another.
Assessment: I believe, as Kongstvedt states in his recommendation, that" this book is a powerful yet affordable addition to any personal or organizational managed care library." The author's objective to provide a very extensive and complete premium "gold" reference has been met. Still, he realizes that the market is changing all the time and so encourages readers to e-mail him about their views if they are different or his are incomplete.

Booknews

Defines terms used across the managed care industry, encompassing terms related to health maintenance, preferred provider, and physician hospital organizations, group practice physicians, hospitals, and the rising structures of physician management corporations. Terms are explained from multiple perspectives of physicians, hospitals, and insurers. Useful for patients, physicians, hospital staff, and insurance industry officials. Annotation c. by Book News, Inc., Portland, Or.

Rating

4 Stars! from Doody

Read also L'effetto di Medici: Comprensioni di innovazione all'intersezione delle idee, dei concetti e delle colture

War and the Media: Reporting Conflict 24/7

Author: Daya Thussu

'No book is more timely than this collection, which analyses brilliantly the Western media's relentless absorption into the designs of dominant, rapacious power' - John Pilger

'A most timely book, with many valuable insights' - Martin Bell O.B.E

'It has long been known that the outcome of war is deeply influenced by the battle to win 'hearts and minds'. This book provides a stimulating set of perspectives which combine the analyses of prominent academics with the experiences of leading journalists' -

Professor Tom Woodhouse, University of Bradford

'This volume represents an all-star cast of authors who have a tremendous amount of knowledge about media and world conflict. One of its strengths is that it doesn't focus entirely narrowly on media, but puts the discussion of media issues in the context of changes in the world order in military doctrine' -

Professor Daniel C. Hallin, University of California

'This book comes just in time. A coherent and wide-ranging collection of data, analyses and insights that help our understanding of the complex interaction between communication and conflict. A major intellectual contribution to critical thinking about the early 21st century' - Cees J Hamelink, Professor International Communication, University of Amsterdam

With what new tools do governments manage the news in order to prepare us for conflict?

Are the media responsible for turning conflict into infotainment?

Is reporting gender specific?

How do journalists view their role in covering distant wars?

This book critically examines the changingcontours of media coverage of war and considers the complexity of the relationship between mass media and governments in wartime.

Assessing how far the political, cultural and professional contexts of media coverage have been affected by 9/11 and its aftermath, the volume also explores media representations of the 'War on Terrorism' from regional and international perspectives, including new actors such as the Qatar-based Al-Jazeera - the pan-Arabic television network.

One key theme of the book is how new information and communication technologies are influencing the production, distribution and reception of media messages. In an age of instant global communication and round-the-clock news, powerful governments have refined their public relations machinery, particularly in the way warfare is covered on television, to market their version of events effectively to their domestic as well as international viewing public.

Transnational in its intellectual scope and in perspectives, War and the Media includes essays from internationally known academics along with contributions from media professionals working for leading broadcasters such as BBC World and CNN.

Mobile Communication Systems or Telecommunications in Business

Mobile Communication Systems

Author: Krzysztof Wesolowski

Mobile communication systems have become one of the hottest areas in the field of telecommunications and it is predicted that within the next decade a considerable number of connections will become partially or completely wireless. Rapid development of the Internet with its new services and applications has created fresh challenges for the further development of mobile communication systems. This volume presents an easy to follow overview of such systems ranging from introductory material through to a thorough system description.

• Provides the necessary background information on digital communication systems, such as speech and channel coding, digital modulations (including OFDM) and basic access protocols

• Presents the properties of a mobile radio channel and describes mobile radio propagation models

• Explains the concept of cellular systems and their design

• Covers GSM and IS-95 and reviews paging systems, first generation cellular systems, wireless telephony, trunking systems and wireless local loops

• Features HSCSD, GPRS, EDGE, UMTS and WLAN technologies

• Includes an introduction to smart antennas

The extensive scope of Mobile Communication Systems ensures it will be a valuable reference for communication students and engineers wishing to learn about every aspect of this fascinating and fast evolving field.

Go to: Introducción a Contabilidad de Dirección

Telecommunications in Business: Strategy and Application

Author: John J Vargo

Telecommunications in Business: Strategy and Application explains the primary principles of how networks may be used as strategic tools in business. Students are introduced to practical applications of networking in business through case studies and to the major principles of local and wide area networks. They will also learn the methodologies and skills necessary to analyze the networking requirements of a specific organization and how the proper selection of a network solution will suit the organizations in question. Telecommunications in Business: Strategy and Application is suitable for upper-level undergraduate and MBA students concentrating in Information Systems in business schools,particularly those taking the core curriculum course called Data Communications or Telecommunications.

The IT Consultant or The Great Population Spike and after Reflections on the 21st Century

The IT Consultant: A Commonsense Framework for Managing the Client Relationship with CD-ROM

Author: Rick Freedman

The IT Consultant presents a clear, organized, and common sense approach to the IT consulting process. Unique among books on the consulting business, The IT Consultant presents both the 'soft skills' of communication, facilitation, and presentation, plus a methodology for applying IT analysis skills to a client's business needs. By using comparisons with the services of familiar advice-givers such as doctors, lawyers, and architects, this book takes the mystery out of the consulting process and shows the prospective consultant that there is a defined methodology for providing advisory services. The enclosed CD-ROM enables readers to customize job aids for their own use.

Elaine Biech

Freedman shares his trade secrets to achieving a successful IT consulting career based on his vast personal experience. The IT Consultant offers a refreshing approach to the advisory relationship: understand your clients' business goals and develop a collaborative solution. A surefire strategy for success!

Computer Bulletin

The book is good value for money and easy to read. I would recommend it to anyone who is an IT consultant, or who is interested in this field.

Peter N. Van Zant

A must-read' for any IT professional services manager attempting to upgrade the consultive skill set of their organization. The lessons learned here have a direct, linear relationship to the growth potential of you consulting practice or professional services organization.

Peter C. Patton

Few consultants fail for lack of technical expertise, many fail for lack of relationship skills. This unique book is the cure for that problem.

Peter N. Van Zant

A 'must-read' for any IT professional services manager attempting to upgrade the consultative skill set of their organization. Rick has done an exceptional job of articulating transformation areas and has provided real world examples that your staff can apply in the marketplace. The lessons learned here have a direct, linear relationship to the growth potential of your consulting practice or professional services organization.

Mark Zemelman

The IT Consultant is not only an excellent guide for individuals wishing to grow from skilled technicians to consultants, but it reminds today's practitioners that consultants are trusted business advisors to their clients. Rick Freedman has produced a well-flowing read that talks about required skills and considerations for consulting, gives "how-to" examples, and leads the readers through his suggested approaches.

Jay A. Elder

The IT Consultant defines the skills necessary for IT consultants who want to launch their careers, while suggesting a framework for the IT consulting firm to adopt, evangelize, and practice for success. Rick recommends techniques and disciplines that I use to mentor and encourage my IT consulting team-disciplines that have helped make my career successful.

Howard Wilkens

The IT Consultant is a complete playbook for any consultant interested in improving their game. It demonstrates how a consultant can become recognized for delivering what the client really needs - answers to business problems. The processes presented here build on each other to guide the consultant through to a successful engagement. As I begin to plan for my next consulting engagement I will definitely have a copy of The IT Consultant on my desk to use as a blueprint.

Linda NeCastro-Pastel

Traditionally, those in the IT field have emphasized technical knowledge first and tend to reward these skills over the important communications that are really necessary. This is a refreshing and useful approach: business knowledge before technology. The IT Consultant provides valuable advice not only for those considering practicing IT consulting, but also for the IT industry as a whole.

Table of Contents:

Book about: Einnahme des Sprungs: Das Bauen einer Karriere als ein Sehkünstler

The Great Population Spike and after: Reflections on the 21st Century

Author: Walt W Rostow

Midway through the eighteenth century, the rate of growth for the world's population was roughly at zero. Immediately after World War II, it was just above 2 percent. Ever since, it has fallen steadily. This new book, the latest offering from a distinguished expert on international economics, tells readers what this stagnation or fall in population will mean - economically, politically, and historically - for the nations of the world. This study asserts that the United States is not the "last remaining superpower" but the "critical margin" without whose support no constructive action on the world scene can succeed. Rostow takes the view that world peace will depend on our government's ability to assume responsibly this "critical margin" role.

Library Journal

Rostow (emeritus, Univ. of Texas at Austin), former consultant to the Eisenhower, Kennedy, and Johnson administrations, discusses the stagnant world population growth since the end of World War II and the impact of this phenomenon on worldwide economics, politics, and international peace. As Rostow sees it, the decline in population growth in the industrialized world below "replacement levels" will fall to a zero level circa 2100, with the exception of southern Africa, and will have a major impact on employment, social services for a decelerating population, diminished work forces, and other population-related investments. His projections present significant challenges for developing countries, as well as those entering what he terms the fourth industrial age, and his argument that the United States should fulfill the role of "critical margin" to address these concerns will raise eyebrows among the powers inside the loop. This is a critical, thought-provoking work dealing with highly technical, macroanalysis of international demographics and economics and is recommended for major academic libraries supporting graduate curricula in these areas.Dale F. Farris, Groves, TX

What People Are Saying

Frank D. Bean
"Walt Rostow is always brilliant in discerning the 'big picture.' [Tis book] is no exception....An impressive tour de force in the scope and reach of its policy-relevant analyses, this book makes it clear that the United States abandons a world leadership role at its own peril." -- University of Texas at Austin

Computer Confluence Introductory and Student CD Package or Urban Economics and Real Estate

Computer Confluence, Introductory and Student CD Package

Author: George Beekman

Available in three separate editions for maximum user flexibility, Computer Confluence combines three information sources—an illustrated book, a multimedia CD-ROM, and an up-to-the-minute Companion Website—to explore the promises and challenges of information technology, its effect on businesses, people, society, and the future. Chapter topics include hardware basics; software basics; basic office applications; graphics, digital media, and multimedia; database applications and implications; networking and telecommunication; and the Internet and the World Wide Web. For educators, theologians, writers, artists, and others for whom technology is an important tool but not a passion.

Table of Contents:

Basics.

I. APPROACHING COMPUTERS.1. Computer Currents: From Calculation to Connection.
2. Hardware Basics: Inside the Box.
3. Hardware Basics: Peripherals.
4. Software Basics: The Ghost in the Machine.

II. USING SOFTWARE: ESSENTIAL APPLICATIONS.5. Basic Office Applications.
6. Graphics, Digital Media, and Multimedia.
7. Database Applications and Implications.

III. EXPLORING WITH COMPUTERS.8. Networking and Telecommunication.
9. Inside the Internet and the World Wide Web.

IV. LIVING WITH COMPUTERS: ISSUES AND IMPLICATIONS.10. Computer Security and Privacy.
Appendix: Correlation Guide to the ACM Code of Ethics and Professional Conduct.
Glossary.
Credits.
Index.

Go to: To Lead the World or 9 11

Urban Economics and Real Estate: Theory and Policy

Author: John Mcdonald

Unique in its coverage, Urban Economics and Real Estate allows an instructor to teach separate courses in either urban economics or urban real estate, or a blend of the two topics.

• Provides a comprehensive approach to the economic factors that both define and affect modern urban areas, considering the economics of cities as a whole, rather than separating them into isolated topics
  
• Analyzes topics such as urban housing, real estate markets, growth, and social and policy issues, and how these affect the economic functioning of a city
  
• Includes in-depth discussions of real estate markets and policy issues
  
• Considers the changing role of the city in economic life, and the effects of social problems, such as crime, poverty, and education that often accompany these changes
  
• Offers a dedicated author-hosted website containing supplemental material, available at uic.edu/~mcmillen.

The Autobiography of Andrew Carnegie or Contemporary Strategic Marketing

The Autobiography of Andrew Carnegie

Author: Andrew Carnegi

The losses men encounter during a business life which seriously embarrass them are rarely in their own business, but in enterprises of which the investor is not the master.-from Chapter XI Much more than a book of sage business advice-though it is that, too-this extraordinary autobiography of one of the greatest American success stories is the tale of the nation's entrepreneurial spirit itself. The man who made a fortune in steel relates, in a lively and at times even poetic voice, the story of his life, from the vital lessons he learned from his "poor but honest" family about the value of hard work and a generous, liberal philosophy and his early work in telegraph and railroad offices to his investments in oil and steel and the great pleasure he took in his philanthropic causes, including setting up pensions for his steelworkers. Published in 1920, just after his death, and written as if to family and friends, this is an important reminder that there was a time in American business when a multimillion-dollar deal could be conducted on a handshake and greed wasn't good. Entrepreneur and philanthropist ANDREW CARNEGIE (1835-1919) was born in Scotland and emigrated to America as a teenager. His Carnegie Steel Company launched the steel industry in Pittsburgh, and after its sale to J.P. Morgan, he devoted his life to philanthropic causes. His charitable organizations built more than 2,500 public libraries around the world, and gave away more than $350 million during his lifetime.

What People Are Saying

John C. Van Dyke
Nothing stranger ever came out of The Arabian Nights than the story of poor Scotch boy who came to America and step by step, through many trials and triumphs, became the great steel master, built a colossal industry, amassed an enormous fortune, and then deliberately and systematically gave away the whole of it for the enlightenment and betterment of mankind.
—(John C. Van Dyke, editor's note to the 1920 edition)

Look this: Personal Faith Public Policy or The State Boys Rebellion

Contemporary Strategic Marketing

Author: Ross Brennan

An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.

Table of Contents:

Text 1

1 What is strategic marketing? 3

2 Understanding consumer behaviour 19

3 Organisational buying behaviour 39

4 Understanding the competitive environment 55

5 Understanding the macroenvironment 73

6 Strategic marketing analysis 95

7 Marketing strategy formulation 115

8 Relationship marketing strategies 137

9 E-marketing strategies 159

10 Marketing strategy for services 181

11 International marketing strategy 205

12 Analysing strategic marketing case studies 227

Case Studies 241

British Telecommunications pic (2001) : strategic challenges 243

BT pic: brave new world 253

Competition in the UK ice cream market 261

London Olympics 2012: the race for sponsorship 271

Abbey: mortgage marketing in the UK 281

Glaxosmithkline in South Africa 291

UPS: 100 years of turning brown into gold 303

News Corporation in the British newspaper market 313

A tale of two wine brands 323

BriCol Engineering Ltd 331

Crisis in the European airline industry 341

Golden Arch Hotels 345

Marketing Australia to the world 353

Trouble with the CPC100 359

Coca-Cola: challenges to global growth 365

Readings 375

Interaction, relationships and networks in business markets: an evolving perspective 377

Revisiting marketing's lawlike generalizations 389

Relationsh ip marketing : the strategy continuum 405

Antiglobal challenges to marketing in developing countries: exploring the ideological divide 410

Value-based marketing 441

Qualitative Case Studies on Implementation of Enterprise Wide Systems or Marketing

Qualitative Case Studies on Implementation of Enterprise Wide Systems

Author: von Hellens

"Qualitative Case Studies on Implementation of Enterprise Wide Systems provides multiple perspectives and uses a variety of theoretical frameworks for information systems implementations." This book is comprehensive in terms of the scope of ERP applications and the project phases of ERP systems from selection to post-implementation.

Table of Contents:

Ch. I	Socio-technical aspects of ERP implementation : the central role of communication	1
Ch. II	Post-implementation use of a complex technology : the case of a southeastern U.S. university	22
Ch. III	Understanding an ERP system implementation in a higher education institution : a grounded theory approach	40
Ch. IV	ERP and new organizational capabilities : the example of the Kentucky community and technical college system	57
Ch. V	Technology innovation in a small rural hospital	71
Ch. VI	What went wrong? : lessons learned from studying ERP implementation across cultures	87
Ch. VII	Metaphorically speaking, does culture matter?	107
Ch. VIII	Looking back, looking in and looking on : treading over the ERP battleground	123
Ch. IX	Exploring the power and politics of a PeopleSoft implementation	140
Ch. X	Managing complexity and institutionalization : power and politics in ERP implementation in an Australian university	160
Ch. XI	Tales of resistance in an Australian university	176
Ch. XII	Evaluating the North American pilot for SAP's campus management system	192
Ch. XIII	Critical success factors for implementing an ERP system	211
Ch. XIV	Implementation factors that affect ERP system success	232
Ch. XV	Academic and business users : a model of ERP user acceptance	243
Ch. XVI	Achieving strategic goals : the role of ERP and the influence of use quality	262
App. A	The evolution of enterprise wide systems within Australian higher education	279
App. B	The Griffith University case	287

New interesting textbook: Fibromyalgia or Loaded

Marketing

Author: Charles W Lamb

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of the learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides learners with an exhilarating first introduction to the dynamic world of marketing.

Booknews

New edition of a text that introduces the key principles of marketing. Lamb (business, Texas Christian U.), Joseph F. Hair (Entrepreneurship Institute, Louisiana State U.) and Carl McDaniel (marketing, U. of Texas) present 20 chapters that discuss the world of marketing; analysis of marketing opportunities; product, distribution, promotion, and pricing decisions; and technology driven marketing. The included CD-ROM features two new video cases, PowerPoint slides, E-Marketing planning worksheets, practice quizzes, and supplemental Competitive Intelligence information, and other material. Annotation c. Book News, Inc., Portland, OR (booknews.com)

The First Modern Economy or Managing Chaos and Complexity in Government

The First Modern Economy: Success, Failure, and Perseverance of the Dutch Economy, 1500-1815

Author: Jan De Vries

A comprehensive economic history of The Netherlands during its rise to European economic leadership, which argues that this was the first modern economy. This position is defended with detailed analyses of the major economic sectors and investigations into social structure and macro-economic performance. Dutch economic history is placed in its European and world context. Inter-continental and colonial trade are discussed fully. Special emphasis is placed on the environmental context and demographic developments.

Table of Contents:

	List of tables, figures, and maps
	Preface
1	By way of introduction	1
2	Space and time, structures and conjunctures	9
3	The people	46
4	Money and taxes, borrowing and lending	81
5	Three questions	159
6	Agriculture	195
7	Fishing	235
8	Industry	270
9	Foreign trade until the mid-seventeenth century	350
10	Foreign trade after the mid-seventeenth century	409
11	City and country: the social structure of a modern economy	507
12	The standard of living and the labor market	607
13	The course of the economy: a macroeconomic analysis	665
14	Postlude	711
	Bibliography	723
	Index	751

Go to: Your Guide to Alternative Medicine or Weight Loss Surgery

Managing Chaos and Complexity in Government: A New Paradigm for Managing Change, Innovation, and Organizational Renewal

Author: L Douglas Kiel

To keep government operating smoothly, changes in public management policy and strategy usually follow the old rule of change--that it must evolve in a systematic and incremental fashion. But in today's unpredictable world of shrinking budgets, demands for better service, and greater accountability, playing by the old rules just doesn't make sense.

In this book, L. Douglas Kiel presents a framework that addresses the new chaotic reality of public management and the need for responsive change and innovation. By acknowledging the potential for positive change and renewal that can arise from uncertainty and instability, Kiel offers managers a paradigm for transforming government performance.

In easy to understand terms, the author offers an overview of the concepts of chaos theory and the science of complexity and he demonstrates how public administrators can apply these concepts to create a new vision of organizational change. The book presents a range of both traditional and innovative management techniquesshaping organizational cultures, flattening hierarchies, and re-engineering work--and evaluates their capacity to allow organizational systems to respond to change.

Written for public administrators and the faculty and students of public management, this book describes the importance of disorder, instability, and change and examines how new chaos theories are applied to public management. Drawing on data from the author's case studies, the book is filled with charts, graphs, and practical computer spreadsheet exercises designed to give public managers and students of public management hands-on experience to meet the challenges of organizational change.

Booknews

Kiel (director, Master of Public Affairs program, U. of Texas) provides an overview of the concepts of chaos theory and the science of complexity and demonstrates how public administrators can apply these concepts and create a new paradigm of organizational change and transformation of government performance. Annotation c. Book News, Inc., Portland, OR (booknews.com)