Introduction to Marketing or The Rich Get Richer

Introduction to Marketing

Author: John Frain

Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .

Books about: An Introduction to Programming Using Interactive Data Language or Adobe Creative Suite 2 Classroom in a Book

The Rich Get Richer: The Rise of Income Inequality in the U. S. and the Wor

Author: Dennis Duane Braun

This edition is a penetrating and urgent study of the increasing levels of income inequality in the United States and the world. The erosion of the middle class poses a threat to worldwide economic and political stability, as consumers and their children slowly disappear into growing rates of poverty, crime, and violence. Braun examines the economic plight of all people including those in developing nations where a tiny minority controls much of the wealth, and links this inequality to relationships between Third World nations and multinational corporations. This second edition includes new information on the working poor, Mexico and NAFTA, cross-country perceptions of inequality, mass media and political manipulation, and corporations and their overpaid CEOs.

Table of Contents:

1. Why Increasing Inequality is a Danger to Us All. 2. The Battleground of Ideology: Theories and Underlying Values Surrounding the Explanation of Income Inequality. 3. Economic Inequality Around the World. 4. Multinational Corporations: Income Inequality and Basic Needs. 5. Apple Pie and Economic Pie: The American Path to a Smaller Slice. 6. Sunset in the Sunbelt: How Geographic Variation Hides Income Inequality. 7. Dealing From the Top of the Deck: Some Alternatives and Strategies for Needed Change.