Introduction to Marketing or The Rich Get Richer

Introduction to Marketing

Author: John Frain

Introduction to Marketing offers all students new to the subject a deep insight into the development of marketing as a 'whole organization' activity. The book focuses on the link between marketing and corporate strategy, combining a detailed coverage of basic themes and issues with a 'how to do it' approach. Comprehensive and accessible in scope and style, the text incorporates numerous examples of 'marketing in action.' .

Books about: An Introduction to Programming Using Interactive Data Language or Adobe Creative Suite 2 Classroom in a Book

The Rich Get Richer: The Rise of Income Inequality in the U. S. and the Wor

Author: Dennis Duane Braun

This edition is a penetrating and urgent study of the increasing levels of income inequality in the United States and the world. The erosion of the middle class poses a threat to worldwide economic and political stability, as consumers and their children slowly disappear into growing rates of poverty, crime, and violence. Braun examines the economic plight of all people including those in developing nations where a tiny minority controls much of the wealth, and links this inequality to relationships between Third World nations and multinational corporations. This second edition includes new information on the working poor, Mexico and NAFTA, cross-country perceptions of inequality, mass media and political manipulation, and corporations and their overpaid CEOs.

Table of Contents:

1. Why Increasing Inequality is a Danger to Us All. 2. The Battleground of Ideology: Theories and Underlying Values Surrounding the Explanation of Income Inequality. 3. Economic Inequality Around the World. 4. Multinational Corporations: Income Inequality and Basic Needs. 5. Apple Pie and Economic Pie: The American Path to a Smaller Slice. 6. Sunset in the Sunbelt: How Geographic Variation Hides Income Inequality. 7. Dealing From the Top of the Deck: Some Alternatives and Strategies for Needed Change.

C for Business Programming or Governments Globalization and International Business

C for Business Programming

Author: John C Molluzzo

One of the only books of its kind to focus soley on business applications, this comprehensive introduction to ANSI C programming conforms to the ANSI C standard and is geared for users with little programming experience. Sensibly o rganized, it explains concepts in a clear, understandable language supported by many fully worked-out examples; highlights important definitions, concepts, and rules; and illustrates key ideas in over 70 complete example programs. Contains nearly 600 exercises, experiments and programming problems of varying types and levels of difficulty. Each chapter: includes exercises on the syntax and semantics of C; and provides programming problems ranging from 10- to 20-line programs to full-scale projects that require the use of several user-defined functions—all emphasizing business applications of C. Covers basic data types, variables, arithmetic operators, precedence rules, and the printf() and scanf() functions in short, easily digestible units. Discusses the basic control structures of programming and their applications, covering such topics as indefinite iteration—with a complete analysis of the while statement—, and the if statement in its major application, processing payrolls. Introduces the idea of a function gradually, and includes detailed sections on the four applications that use functions, namely, calculating interest, approving loan applications, calculating commissions, and displaying a table of powers. Examines how to access array elements and process an array correctly. Explains the importance of pointers, using illustrative programs to show how to count characters in a string, display a string in reverse, and count words ina string. Studies typedef and structures, and exlains how to sort and search a table, including both sequential and binary searches. Offers a thorough treatment of file processing in C. For business managers, and those in computer science fields.

Table of Contents:

	Preface
1	Introduction to C	1
2	Integers	23
3	Real Numbers	47
4	More Arithmetic Operators	69
5	Indefinite Iteration	82
6	Definite Iteration	113
7	Program Control: Decision Making with if	137
8	Complex Decisions	158
9	Functions	188
10	Modular Design Using Functions	222
11	Arrays	264
12	Pointers and Strings	300
13	Pointers, Arrays, and Functions	332
14	User-Defined Data Types and Structures	386
15	File Processing in C	447
	App. A Computers, Data, and Program Development	503
	App. B Program Control	519
	App. C The Functions printf() and scanf()	536
	App. D C Keywords and Library Functions	538
	Index	541

Book review: Verhandlungsanalyse: Die Wissenschaft und Kunst der Zusammenarbeitenden Beschlussfassung

Governments, Globalization, and International Business

Author: John H Dunning

It is a cliche to say that we live in a globalized world in which investment flows, communications, and the operations of multinationals from all parts of the world have changed the character of the international business environment. But the easy concept of globalization poses as many questions as it answers. In this book, a prestigious group of international scholars explores in detail the consequences of globalization--defined as "the deepening structural interdependence of the world economy."

C for Business Programming or Governments Globalization and International Business

C for Business Programming

Author: John C Molluzzo

One of the only books of its kind to focus soley on business applications, this comprehensive introduction to ANSI C programming conforms to the ANSI C standard and is geared for users with little programming experience. Sensibly o rganized, it explains concepts in a clear, understandable language supported by many fully worked-out examples; highlights important definitions, concepts, and rules; and illustrates key ideas in over 70 complete example programs. Contains nearly 600 exercises, experiments and programming problems of varying types and levels of difficulty. Each chapter: includes exercises on the syntax and semantics of C; and provides programming problems ranging from 10- to 20-line programs to full-scale projects that require the use of several user-defined functions—all emphasizing business applications of C. Covers basic data types, variables, arithmetic operators, precedence rules, and the printf() and scanf() functions in short, easily digestible units. Discusses the basic control structures of programming and their applications, covering such topics as indefinite iteration—with a complete analysis of the while statement—, and the if statement in its major application, processing payrolls. Introduces the idea of a function gradually, and includes detailed sections on the four applications that use functions, namely, calculating interest, approving loan applications, calculating commissions, and displaying a table of powers. Examines how to access array elements and process an array correctly. Explains the importance of pointers, using illustrative programs to show how to count characters in a string, display a string in reverse, and count words ina string. Studies typedef and structures, and exlains how to sort and search a table, including both sequential and binary searches. Offers a thorough treatment of file processing in C. For business managers, and those in computer science fields.

Table of Contents:

	Preface
1	Introduction to C	1
2	Integers	23
3	Real Numbers	47
4	More Arithmetic Operators	69
5	Indefinite Iteration	82
6	Definite Iteration	113
7	Program Control: Decision Making with if	137
8	Complex Decisions	158
9	Functions	188
10	Modular Design Using Functions	222
11	Arrays	264
12	Pointers and Strings	300
13	Pointers, Arrays, and Functions	332
14	User-Defined Data Types and Structures	386
15	File Processing in C	447
	App. A Computers, Data, and Program Development	503
	App. B Program Control	519
	App. C The Functions printf() and scanf()	536
	App. D C Keywords and Library Functions	538
	Index	541

Book review: Verhandlungsanalyse: Die Wissenschaft und Kunst der Zusammenarbeitenden Beschlussfassung

Governments, Globalization, and International Business

Author: John H Dunning

It is a cliche to say that we live in a globalized world in which investment flows, communications, and the operations of multinationals from all parts of the world have changed the character of the international business environment. But the easy concept of globalization poses as many questions as it answers. In this book, a prestigious group of international scholars explores in detail the consequences of globalization--defined as "the deepening structural interdependence of the world economy."

The Industrial Revolution or Under 40 Financial Planning Guide

The Industrial Revolution: A History in Documents

Author: Laura Levine Frader

The Industrial Revolution: A History in Documents provides first-hand accounts of the economic, social, and personal changes that came about during this pivotal period in history. The industrial revolution touched all corners of the world: the textile factories in New England, mining and metalworking in Germany, even reaching the Japanese silk industry. Laura L. Frader brings together key primary sources to illustrate the far-reaching effects - both positive and negative - of these enormous changes.

School Library Journal

Gr 10 Up-Frader presents the development of the Industrial Revolution through a complex mixture of documents and narrative. After a general introduction on how to read documents for context as well as content, she begins each chapter with an overview of the topic, followed by a combination of her own words in bold or as captions and primary documents. The author introduces and places in context letters, diaries, government reports, laws, songs and poems, association statements, newspaper articles, posters, paintings, illustrations, and photographs of artifacts. The widely varied and fascinating black-and-white illustrations have good resolution and are an integral part of the narrative. The author emphasizes the socially complex results of the Industrial Revolution, including the great hardships the new labor force experienced. She concludes with an afterword in which she balances the negative with the positive social changes that have resulted from the new technologies that, through improved means of production, transportation, and communication, have brought about "rising living standards, and the expansion of leisure-not only for the middle class, but for workers as well-." Frader's style is clear and easily readable; however, the complexity and variety of the sources that constitute the total narrative make this a challenging though intriguing text for high school students. The time line at the end provides useful guideposts of significant events. A list of further reading arranged by topic completes the work.-Judith V. Lechner, Auburn University, AL Copyright 2006 Reed Business Information.

Book review: Introductory Mathematical Economics or Sales Management

Under 40 Financial Planning Guide

Author: Cornelius P McCarthy

Smart people know it's never too early to start planning financially for the future. Identifying common problems, mistakes, and scams faced by people under 40, this guide offers practical help to help young people pay off debts, build credit, start savings, and plan for retirement.

Transformation of the Welfare State or Monetary Unions and Hard Pegs

Transformation of the Welfare State: The Silent Surrender of Public Responsibility

Author: Neil Gilbert

How much has really changed in the world of welfare? A great deal, according to Neil Gilbert, one of our most deeply engaged and thoughtful analysts of social welfare policy. In this panoramic inquiry, Gilbert spans the globe to assess, in provocative yet dispassionate fashion, what welfare looks like in a free market world. From Sweden to the U.S., Gilbert finds a fundamental transformation in the welfare state--a turn away from broad-based entitlements and automatic benefits to a new, "enabling" approach defined by policies designed to promote privatization and labor force participation. He provides tangible evidence of how these new systems promote work and responsibility over protection and how they thicken the glue of civil society by diluting the pervasive role of government.

Interesting book: Warum Leute Dinge Kaufen, Brauchen Sie nicht: Das Verstehen und Voraussagen des Verbraucherverhaltens

Monetary Unions and Hard Pegs: Effects on Trade, Financial Development, and Stability

Author: George M von Furstenberg

This book analyzes formal approaches to overcoming monetary divisions within countries and within integrating regions, focusing on the consequences of monetary union for trade among union members and their financial development and stability. The authors discuss hard pegs such as those attempted by the currency board of Argentina, outright dollarization, such as in Ecuador, and multilateral monetary union, as in Europe, the least reversible form of monetary union and the most powerful elixir of financial integration and trade.

Table of Contents:

	List of figures
	List of tables
	Acknowledgments
	Notes on contributors
1	Editorial introduction to the volume and detailed introductions to each of its four parts	1
Pt. I	Current and past concepts of monetary union
2	Euroization, dollarization, and the international monetary system	27
3	Unilateral and multilateral currency unions : thoughts from an EMU perspective	41
4	International money and common currencies in historical perspective	51
Pt. II	Trade and price effects of monetary union
5	Geography, trade, and currency union	69
6	Comparing apples and oranges : the effect of multilateral currency unions on trade	89
7	The effects of common currencies on international trade : a meta-analysis	101
8	Common currencies and market integration across cities : how strong is the link?	113
Pt. III	Monetary integration in Latin America
9	Trade agreements, exchange rate disagreements	135
10	Sudden stops, the real exchange rate, and fiscal sustainability : Argentina's lessons	151
11	Living and dying with hard pegs : the rise and fall of Argentina's currency board	183
12	The anatomy of a multiple crisis : why was Argentina special and what can we learn from it?	231
Pt. IV	Common monies, political interests, and infrastructure
13	America's interest in dollarization	289
14	Dollarization and euroization in transition countries : currency substitution, asset substitution, network externalities, and irreversibility	303
15	Electronic money and the optimal size of monetary unions	321
16	Currency substitution in anticipation of EU accession	337
17	Allocating lending of last resort and supervision in the Euro area	347
	Name index	361
	Subject index

The Rise of Asia or Transition and Economics

The Rise of Asia: Economics, Society, and Politics in Contemporary Asia

Author: Frank B Tipton

For many years, Japan was seen as the peculiar exception in Asia: a highly dynamic economy isolated in an otherwise moribund continent. With the rise of the Southeast Asian and Chinese economies, however, it has now become clear that Asia as a whole is experiencing an extraordinary revolution which will result, within a very few years, in living standards for some countries being on a par with those in the West. The results of this transformation can only be guessed at, but The Rise of Asia adds a far greater sophistication to our understanding of how this process came about, treating the key areas of Asian life (economics, society and politics) as an integrated whole and avoiding the trap of most commentators, who see the phenomenon as an exclusively postwar economic issue. Balancing the uniquely Asian aspects with global developmental factors, Dr. Tipton creates a convincing picture of how this amazing change has occurred.

Table of Contents:

	List of Tables
	Preface and Acknowledgements
1	Prologue: East and Southeast Asia and the Changing Balance of World Economic Forces
2	The Age of Colonialism and Imperialism: From an External to an Internal Dynamic
3	The Role of Markets: Peasant Families, Commercial Agriculture and Protoindustrialization
4	Asian Elites in the Economy and in Politics
5	The First Asian Tiger: The Transformation of Japan
6	Asian Economies, the International Economy and Development in the Interwar Era
7	Japanese Imperialism and the Pacific War
8	Asian Nationalism
9	Economics, Politics and Asian Development in the Postwar World
10	How Much Is There to Share? Population, Resources and Productivity
11	The Dark Side: Women in Asian Development
12	The Developmental State in Asia: Japan and the Four Tigers
13	New Tigers, New Dragons, New Giants? The State and Development in China and Southeast Asia
	Epilogue: Can Growth Continue?
	Bibliography
	Index

Books about: Winetasters Secrets or The Food That Went with the Whine

Transition and Economics: Politics, Markets, and Firms

Author: Gerard Roland

The transition from socialism to capitalism in former socialist economies is one of the main economic events of the twentieth century. Not only does it affect the lives of approximately 1.65 billion people, but it is contributing to a shift in emphasis in economics from standard price and monetary theory to contracting and its institutional environment. Economic research in transition shows not only that institutions matter but also how their evolution toward higher efficiency depends on initial conditions and on sustained political support.

Unlike early policy literature on transition economics, which focused on the so-called Washington consensus, this book provides an overview of current research, analyzing issues raised by transition for which economic theorists and policy makers had no ready answers. It shows how research on transition contributes to our understanding of capitalism as an economic system and of the dynamics of large-scale institutional change.

The book is divided into three parts. The first part looks at how large-scale reforms are decided dynamically through the political process. The second part looks at the general equilibrium and macroeconomic effects of liberalization in economies without preexisting markets. The third part looks at the economic behavior of firms in the transition from state to private ownership and compares the effects of privatization, restructuring, and financial reform. Although focused on transition economics, the discussions are relevant to topics in political economics, development, public economics, corporate finance, and micro- and macroeconomics.

Human Resource Management in Local Government or The Earthscan Reader in Business and Sustainable Development

Human Resource Management in Local Government: Concepts and Applications for HRM Students and Practitioners

Author: James Ansel Buford

This book represents a unique approach to human resource management that addresses two important needs. First, the book answers the need for a practical guide for local government HR management. The authors detail applications and techniques required in this working environment. Second, the book answers the need for an instructional text that accurately presents the local government HR manager's role and everyday activities.

Booknews

A text covering human resource topics and activities that are most important to local governments, offering analysis and discussion of employment law and its applications to human resource activities. Sections cover the nature of human resource management in a local government setting, organizational considerations, staffing, developing employees and measuring work contributions, compensating employees, enhancing employee relations and providing security, and future challenges. For students in management, human resource management, and public administration courses at both the undergraduate and graduate levels. Buford is affiliated with Auburn University. Linder is affiliated with Texas A&M University. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

Part 1	Understanding Human Resource Management	1
Chapter 1	An Introduction to Human Resource Management	3
	Introduction	4
	Organizational Resources and Productivity	4
	Contemporary HR Management Challenges	5
	HR Management Activities	8
	Modern Human Resource Management in Local Government	11
	Organizing the Human Resource Unit	15
	HR Management Accountabilities	19
Chapter 2	Historical Development of the Human Resource Function	26
	Introduction	27
	The Beginnings	27
	The Emergence of Personnel Management	30
	Coming of Age	33
	Increasing Influence of the Legal Environment	34
	Changing Emphasis of Civil Service Reform	35
	Professionalization of Personnel Management	37
	The Modern Era	38
Chapter 3	The Legal Environment of Human Resource Management	43
	Introduction	44
	Federal Regulation of Employment Discrimination	45
	Government Regulation of the Workplace and the Employment Relationship	58
	Constitutional Issues of Local Government Employment	60
	State Employment Laws	65
Part 2	Organizational Considerations	71
Chapter 4	Behavioral Foundations of Human Resource Management	73
	Introduction	74
	Motivation: Basic Considerations	74
	Content Approaches to Motivation	75
	Process Approaches to Motivation	77
	Job Satisfaction	82
	Management Philosophy and Leadership	84
Chapter 5	Planning and Policy Development	90
	Introduction	91
	Planning Approaches	91
	Need for Planning in Local Government	95
	Standing Plans for Human Resources	96
	Human Resource Planning	100
Part 3	Staffing	111
Chapter 6	Organizing and Designing Jobs	113
	Introduction	114
	The Organization of Jobs and Work	114
	Fundamentals of Job Design	115
	Job Design Considerations and Strategies	118
	Choosing a Job Design Strategy	126
Chapter 7	Analyzing Jobs and Writing Job Descriptions	129
	Introduction	130
	The Need for Job Analysis	130
	Information Essential to Job Analysis	133
	Methods of Analyzing Jobs	140
	Developing Job Descriptions	143
	Practical Considerations in Job Analysis	158
Chapter 8	Preparation for Staffing and Recruiting	161
	Introduction	162
	Legal Aspects of Recruiting and Selection	162
	Reliability and Validity of Selection Procedures	169
	Recruiting	177
Chapter 9	Selecting Employees	185
	Introduction	186
	Selection Strategies	186
	Nature of Preemployment Inquiries	189
	Selection Procedures: General Methods	191
	Job-Specific Selection Procedures	197
	Certification and Appointment	208
	Documentation and Record Keeping	209
Part 4	Developing Employees and Measuring Work Contributions	213
Chapter 10	Orientation, Training, and Development	215
	Introduction	216
	Orientation	217
	Training	219
	Development of Human Resources	234
Chapter 11	Performance Appraisal	240
	Introduction	241
	Purposes of Performance Appraisal	242
	Legal Aspects of Performance Appraisal	244
	Issues in Performance Measurement	246
	Performance Appraisal Formats and Methods	254
	Implementing the Performance Appraisal System	268
Part 5	Compensating Employees	277
Chapter 12	Compensation: Strategies and Structure	279
	Introduction	280
	Forms of Compensation	280
	Strategic Compensation	281
	Determining the Internal Worth of Jobs	285
	Assessing the External Market	291
	Developing the Pay Structure	295
	Alternatives to Traditional Pay Structures	299
Chapter 13	Compensation: Pay and Benefits	306
	Introduction	307
	Legal Aspects of Compensation	307
	The Role of Labor Unions in Compensation	316
	Determining Pay for Employees	317
	Determining Employee Benefits and Services	325
	Management of the Compensation Program	332
Part 6	Enhancing Employee Relations and Providing Security	337
Chapter 14	Identifying and Resolving Workplace Problems	339
	Introduction	340
	Dysfunctional Signs and Symptoms	340
	Sources of Workplace Problems	345
	Resolving Workplace Problems	353
Chapter 15	Labor Relations	368
	Introduction	369
	Evolution of Labor-Management Relations	369
	Issues of Labor Relations in Local Government	374
	The Legal Framework for Labor Relations	375
	Unionization and Collective Bargaining	378
	Trends in Labor Relations	385
Chapter 16	Safety, Health, and Security	391
	Introduction	392
	Laws and Regulations	393
	Organizational Responsibility for Safety and Health	395
	Designing Occupational Health and Safety Programs	396
	Safety Programs	398
	Occupational Health Programs	402
	Workplace Security Programs	407
Part 7	Moving Toward the Future	413
Chapter 17	Looking Ahead in Human Resource Management	415
	Introduction	416
	Organizational Issues: HR Management Status and Resources	416
	Management Issues: HR Activities and Programs	418
	Staffing Issues: Credibility of the HR Staff	420
	Future Directions in HR Management	423
	Appendices
Appendix A	Questions for Critical Thinking	429
Appendix B	Content Outline of the HR Body of Knowledge	435
Appendix C	Selected Competencies in the IPMA HR Competency Model	441
Appendix D	Organizations and Government Agencies in HR Management	445
Appendix E	Publications in HR Management	449
Appendix F	Annual Report Form EEO-4	451
Appendix G	Job Description for HR Director in Small Municipality	457
	Glossary	461
	URL Index	469
	Name Index	473
	Subject Index	477

Interesting textbook: Microsoft Office 2000 Professional Certified Edition or The Therapeutic Relationship in Complementary Health Care

The Earthscan Reader in Business and Sustainable Development

Author: Richard Welford

The Earthscan Reader in Business and Sustainable Development builds on the success of The Earthscan Reader in Business and the Environment. This exciting new volume brings together a selection of recent seminal writings on the topic by the leading thinkers in the field.
Covering both the environmental and social aspects of sustainable development, the Reader provides various perspectives on what business is (and is not) doing, could do and should do to contribute to society's transition to a sustainable future.
Following an opening general section on the theme of business and development, the Reader continues with sections on:
.'the Porter debate' regarding the prevalence of win-win business opportunities;
.the 'Greenwash' debate, on social accounting; and
.TNCs and trade

Business the State and Economic Policy or Intermediate Accounting Eleventh Edition Volume 2 Chapters 14 26

Business, the State and Economic Policy: The Case of Italy

Author: G Grant Amyot

Italy has one of the world's most complex and fascinating political systems.The controversial rise of Silvio Berlusconi and the state of contemprary Italy can be better understood with an examination of the recent past of this intriguing country.

G. Grant Amyot brings his critical eye upon the Italian business world, setting it in the context of Italy's place in hte international economy. He then traces the close, but chequered, relationship between capital, the state, and the political parties up to the election of one of the major business magnates, Silvio Berlusconi, as Prime Minister. The book compares Italy with the US, germany, and Japan while exploring the influence of economic realities, organized interests, and political institutions on the formation of policy in Italy.

This interesting, readable and important book gives the reader an insight into the sources and workings of power in a major advanced industrial state. It will be appreciated by students and researchers withan interest in European politics, political theory, and political economy. It will also be a good tool for policy-makers and professionals with an interest in Italian business, economics and politics.

Look this: Klare Führung

Intermediate Accounting, Eleventh Edition, Volume 2, Chapters 14-26  

Author: Donald E Kieso

This bestseller has powered the careers of countless professionals. The new edition builds on the book's reputation for comprehensiveness, accuracy, and currency, incorporating all the recent changes to the accounting literature.

Booknews

The new, enhanced edition of a standard text includes substantial new content and new pedagogical features. Coverage begins with a chapter on financial accounting and accounting standards and continues through 24 chapters covering such topics as income statement and related information; balance sheet and statement of cash flows; valuation of inventories; depreciations, impairments, and depletion; intangible assets; long-term liabilities; income taxes; and pensions and postretirement benefits; among other topics. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

Chapter 15. Stockholders' Equity.

Chapter 16. Dilutive Securities and Earnings per Share.

Chapter 17. Investments.

Chapter 18. Revenue Recognition.

Chapter 19. Accounting for Income Taxes.

Chapter 20. Accounting for Pensions and Postretirement Benefits.

Chapter 21. Accounting for Leases.

Chapter 22. Accounting Changes and Error Analysis.

Chapter 23. Statement of Cash Flows.

Chapter 24. Full Disclosure in Financial Reporting.

Time Value of Money Tables.

Logo Credits.

Index.

Official Accounting Pronouncements.

Between Two Cultures or Texas Real Estate Contracts

Between Two Cultures: An Introduction to Economic History

Author: Carlo M Cipolla

In this wise and witty work, a world-renowned economic historian takes us behind the scenes to observe a small band of scholars reconstructing the past with the tools of economic analysis and the narrative power of the traditional historian.

Library Journal

This is an engaging book on the art of doing economic history. In the first half, Cipolla, a well-known economic historian, presents an insightful discussion of the techniques of historical analysis. He devotes the second half to a survey of actual primary sources used to describe various periods in European economic history. Addressing the current split in this scholarly discipline between logical-mathematic analysis and a humanistic approach, Cipolla is clearly dubious of an aggressive use of economic models and statistics. His sophisticated philosophical and practical approach will be quite helpful for both producers and consumers of work in economic history. Recommended for academic collections.-- Richard C. Schiming, Mankato State Univ. , Minn.

Books about: Pasta Perfection with DVD or Salads and Side Dishes from around the World

Texas Real Estate Contracts

Author: Ralph Tamper

Whether you're a seasoned real estate professional or a new licensee, Texas Real Estate Contracts will help you: complete the contracts you use every day, learn the basics of contract law, and accurately estimate the "bottom line" of a real estate transaction for the seller and buyer.

Table of Contents:

	Dedication
	Preface
	Acknowledgments
	About the Author
Pt. 1	An Agreement or a Contract?	1
Pt. 2	The Texas Real Estate Act and the Rules of the Texas Real Estate Commission	9
Pt. 3	Contract and Addenda Provisions	19
Pt. 4	Additional TREC Promulgated Contract Forms	63
Pt. 5	Practice Makes Perfect	87
Pt. 6	Estimating Seller Net and Buyer Move-in	205
App. A	Additional Texas Real Estate Commission Promulgated Forms	219
	App. B Answer Key	275

Principles of Accounting or Media Organisations in Society

Principles of Accounting

Author: Belverd E Needles

Includes sections on Reviewing the Chapter, Testing Your Knowledge, and Applying Your Knowledge.

New interesting textbook: Texas Real Estate Contracts or Can We Talk

Media Organisations in Society

Author: James Curran

This widescreen approach to the study of media organizations in society combines a survey of current research with original case studies, providing an in-depth understanding of media industries and the processes of cultural production.

Table of Contents:

	Contributors
	Introduction	9
Pt. I	Overview
1	Media organisations in society: central issues	19
Pt. II	Media as Industry
2	Spectacle, synergy and megamusicals: the global-industrialisation of the live-entertainment economy	69
3	The political economy of the Internet	84
4	Alternative media, alternative texts? Rethinking democratisation in the cultural industries	107
5	Broadcasting deregulation in Turkey: uniformity within diversity	126
Pt. III	Media as Battlefield
6	The killing of Brazilian street children and the rise of the international public sphere	151
7	Public-relations campaigning and news production: the case of 'new unionism' in Britain	173
8	Mainstreaming the margins: the transformation of Marxism Today	193
Pt. IV	Media as Cultural Product
9	Literary editors, social networks and cultural tradition	215
10	Music divisions: the recording industry and the social mediation of cultural production	240
11	Media, cultural identity and the state: the case of Hong Kong	255
12	Media organisations and non-media people	273
	Index	289

Corporate Advocacy or Customer Service

Corporate Advocacy: Rhetoric in the Information Age

Author: Judith D D Hoover

Internal and external advocacy is a complex communication process, with many interwoven purposes, methods, and expected (or unexpected) outcomes. Judith Hoover and her contributors show what the advocacy processes are, using a fascinating set of case histories, and then analyze and evaluate them by means of rhetorical, cultural, critical, and argumentation theories. In doing so they blend organizational communication and classical rhetorical theory, and thus extend the concept of corporate advocacy into new areas of study. An important resource for teachers and students of communication theory and practice, and an unusual insight for corporate communication specialists.

Booknews

Comprises 16 essays analyzing the processes and products of corporate America with an emphasis on the inocuous-seeming yet persuasive language and rhetoric used in the corporate world. Topics include the notion of the corporate hero in the American timber industry; Lee Iacocca as corporate rhetor; advocacy in the interest of consumers; the National Transportation Safety Board and the airline industry; and union advocacy. Annotation c. by Book News, Inc., Portland, Or.

Table of Contents:

	Acknowledgments
	Introduction	1
1	Corporate Advocacy: A Powerful Persuasive Strategy	3
2	The Barbecue on the Mount: The Robber Barons' Gospel of Self-Reliance	19
3	Tycoons, Lumberjacks, and the Notion of "Corporate Hero" in the American Timber Industry	32
4	The Evolution of the Shareholder's Voice in American Capitalism	48
5	The Rhetoric of the Money Changers: Corporate America Responds to the Great Depression	61
6	Straight Talk: Lee Iacocca as Corporate Rhetor	73
7	Reconstructing Corporate Culture: Corporate Advocacy in Fred Meyer's Newsletter, The Q-municator	91
8	Expatriate/Repatriate Training: Corporate Advocacy of Interculturalism	105
9	Beyond Argumentative Corporate Advocacy: Natural Advocacy	120
10	Wall Street as Main Street: A Narrative Approach to Organizational Crisis	131
11	Consumerism: Advocacy in the Interest of Consumers	148
12	Investigating Commissions as External Advocates: The National Transportation Safety Board and the Airline Industry	170
13	Union Advocacy: Power, Organizing, and Change	187
14	Poetics and Petrochemicals: Organizational Performances of the Mississippi River	204
15	"Not Worth the Money I Paid for It": Dialogue, Diversity, and the Rhetoric of Organizational Advocacy	220
16	Argumentation and Corporate Advocacy: A Synthesis	237
	Conclusion	253
	Index	257
	About the Editor and Contributors	261

Look this: Trying to Give Ease or Into the Shadows

Customer Service: Skills and Concepts for Success

Author: Robert W Lucas

Customer Service Skills & Concepts for Success is the most comprehensive book on the topic available to educators, corporate trainers and individual readers. The book uses a wide variety of text, margin features, and activities to gain and hold your interest while providing additional insights into the concepts and skills related to customer service. It also has a complete Instructor's edition, video, audiocassette and CD-ROM residual support materials (available to schools and organizations that adopt the book as a text).

The text begins with a macro view of what customer service involves, then focuses on specific skills and related topics, and finally provides insights into future customer service trends and issues.

The text includes the following features:

• 15 chapters divided into five sections, plus Appendices.

The sections focus on different aspects of customer service:
(1) The Profession
(2) Skills for Success
(3) Self-Help Skills,
(4) Enhancing Customer Relationships
(5) Customer Service for the Twenty-first Century.

Along with valuable ideas, guidance, and perspectives you will also encounter real world cases from experts in today's business world and activities to challenge your thinking on the issues presented.

Each chapter starts with behavioral-based Learning Objectives to direct reader focus and to help measure end of chapter success in grasping the concepts presented. Readers will also find a Quote from a famous person to prompt thinking related to the chapter topic and the text focus.

As the reader explores the chapter material they will find many helpful tools to enhance the learning experience and assist in transferring newly acquired knowledge to the workplace.

These include:

An opportunity to do a short Self-Assessment of current skills and knowledge levels before the reader even gets to the first page. This is done through a series of brief questions related to providing customer service that the reader can score individually. If responses are incorrect, the reader can use the areas missed to focus in on specific chapters as you read the book. For those areas where answers are correct, the reader can use chapters that discuss the topics as reinforcement.

Pretests and Post-tests called Quick Check Preview and Quick Check are provided to allow the reader to check topic knowledge going into a chapter, then again at the end of it.

From the Frontline sections placed at the end of many of the chapters provide insights into customer service in a variety of businesses, industries and organizations. Told in the words of experts in the fields, these candid snapshots explore what it is like to provide service in an ever-changing world.

Worksheets are provided throughout the chapters to provide an opportunity to immediately act on what has been learned. In some cases readers will be creating samples based on information provided in the chapter, while in others they will be developing an action plan or list of valuable information for future use on the job.

Work It Out activities throughout the chapters challenge reader knowledge and provide an opportunity for individual and/or small group work on a specific topic or issue.

At the end of each chapter is a Summary and Review that brings together the key concepts and issues.

Face to Face exercises are customer service scenarios in which the reader assumes the role of a specified employee and use information provided to determine how he or she would handle a customer service issue.

Search It Out activities at the end of skill-building chapters give you an opportunity to expand your knowledge of customer service and use your research skills on the Internet. In each chapter, you are asked to explore the Internet to obtain a variety of customer service facts, figures, and related information that you will use in group activities, presentations or discussions. You may also want to visit the Website especially designed by Glencoe/McGraw-Hill for Customer Service Skills & Concepts for Success.

In some of the skill-building chapters, readers will also have an opportunity to participate in Collaborative Learning activities where they and one or more of their peers can actually work through a customer service issue with you to practice your skills and find answers to various questions.

Ponder This questions are included at the end of each chapter to stimulate thinking on how certain situations might be handled using information gained in the chapter. Ponder This can also be used as a discussion vehicle with others to share ideas.

At the end of the book is a handy Appendices Section that contains a Sample Action Plan and a Reader Satisfaction Survey that gives readers a chance to provide the author with feedback on the perceived value of this book. In addition to experiencing an actual customer survey to express what you liked and did not like, readers will also receive a gift for returning the form.

In the rear of the book, are a Bibliography of additional reference materials, a Glossary of Terms, and an Index.

Cambridge Economic History of Latin America or Principles of Electronic Media

Cambridge Economic History of Latin America: Volume 2, the Long Twentieth Century

Author: Victor Bulmer Thomas

Volume Two treats the "long twentieth century" from the onset of modern economic growth to the present. After analyzing the principal dimensions of Latin America's first era of sustained economic growth up to 1930, it explores the era of inward-looking development from the 1930s to the collapse of import-substituting industrialization and the return to strategies of globalization in the 1980s. Finally, it looks at the long term trends in capital flows, agriculture and the environment.

Table of Contents:

Part I. Cycles of Globalization:

1. Globalization and inequality Lius Bertola and Jeffrey Williamson;
2. Foreign capital flows Alan M. Taylor;
3. The external context Marcelo de Paiva Abreu;
4. Globalization and the new economic model Victor Bulmer-Thomas;

Part II. Onset of Modernization:
5. The institutional framework Alan Dye;
6. Fiscal and monetary regimes Roberto Cortés Conde;
7. Export-led industrialization Richard Salvucci;
8. The development of infrastructure William Summerhill;

Part III. Factor Endowments:
9. Economic growth and environmental change Otta Solbrig;
10. Labor and immigration Blanca Sanchez;
11. Education and social progress Fernando Reimers;

Part IV. Sectoral Development and Equity:
12. Structure, performance, and policy in agriculture Otto Solbrig;
13. The political economy of industrialization Stephen Haber;
14. Poverty and inequality Miguel Szekely and Andres Montes.

Look this: Yoga and Psychology or Yoga for Living

Principles of Electronic Media

Author: James R Upshaw

The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today’s media professionals. Throughout the main text and in the stand-out “ProTalk” boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors’ accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media.

New to this Second Edition

• NEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook.
• The new “Sidebar” feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances.
• Updated “ProTalk” boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting
• Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today.
• New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry.
• Entertainment coverage—from reality TV to specialized radio talk shows—has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions
• Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media’s role and effects in the world.

Praise for Principles of Electronic Media
“The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today’s media landscape.”
Antone J. Silvia, University of Rhode Island

“…a textbook that could become a staple of students studying electronic media.”
Kenneth A Fischer, Southern Illinois University

Making It in Public Relations or Investments Vol II

Making It in Public Relations: An Insider's Guide to Career Opportunities

Author: Leonard Mogel

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Table of Contents:

	Acknowledgments
	Introduction
1	A Very Short History of Public Relations	1
2	Public Relations: What It Is, What It Does	4
3	The Components of Public Relations	14
4	The Public Relations Counsel Firm: Profiles of the 10 Largest	24
5	Life on the Fast Track at a Small Public Relations Firm	45
6	An Inside Look at Corporate Affairs at the Bank of America	49
7	Public Relations for Diverse Organizations	60
8	Getting the Ink: Media Practice, Media Placement, and Media Relations	68
9	Internal and Employee Communications, Employee Relations, and Employee Publications	100
10	Speechwriting, Speechmaking, and Executive Presentations	113
11	Public Affairs, Lobbying, and Issues Management	123
12	Public Interest, Public Service	138
13	Strategic and Integrated Public Relations and Brand Marketing	148
14	Financial Public Relations and Investor Relations	163
15	Entertainment and Personal Public Relations	179
16	Healthcare Marketing and Communications	189
17	Crisis Communications and Management	204
18	New Media High-Tech Public Relations	229
19	Colleges, Extension Programs, and Summer Institutes	238
20	The Alphabet Organizations of Public Relations	243
21	Important Publications, Web Sites, and News Services	254
22	The Job Search	270
23	The Future Face of Public Relations	317
	Endnotes	321
	Glossary	324
	References	331
	Recommended Reading	341
	Author Index	345

Read also American Shamans or The Seattle Sutton Solution

Investments - Vol. II: Securities Prices and Performance

Author: Edwin J J Elton

This collection of articles in investment and portfolio management spans the thirty-five-year collaborative effort of two key figures in finance. Each of the nine sections begins with an overview that introduces the main contributions of the pieces and traces the development of the field. Each volume contains a foreword by Nobel laureate Harry Markowitz.

Volume I presents the authors' groundbreaking work on estimating the inputs to portfolio optimization, including the analysis of alternative structures such as single and multi-index models in forecasting correlations; portfolio maximization under alternative specifications for return structures; the impact of CAPM and APT in the investment process; and taxes and portfolio composition.

Volume II covers the authors' work on analysts' expectations; performance evaluation of managed portfolios, including commodity, stock, and bond portfolios; survivorship bias and performance persistence; debt markets; and immunization and efficiency.

Earnings Measurement Disclosur or Contemporary Business Math for Colleges

Earnings Measurement Disclosur

Author: D Eric Hirst

Hirst and Hopkins guide analysts to a comprehension of how income statements and other disclosures can be used to assess the underlying quality and persistence of companies' economic conditions.

Table of Contents:

	Foreword
	Acknowledgments
	Dedication
	Introduction
Ch. 1	Evidence on the Relevance of Earnings to Valuation	1
Ch. 2	The Reporting of Earnings and Equity Valuation	13
Ch. 3	How Buy-Side Equity Analysts Use Earnings in Valuation	45
Ch. 4	Conclusion	61
	References	63
	Selected AIMR Publications	67

New interesting textbook: Making of a Chef or Summertime Treats

Contemporary Business Math for Colleges

Author: Southam Dietz

This proven 13th Edition text, presents an arithmetic-based, basic approach to business math. It emphasizes practical skill-building to prepare students for future careers in business through step-by-step development of concepts, numerous practice exercises throughout, and a focus on real-world application of techniques. The text advances from most basic to more complex business math topics. A brief version is also available.

Survival Strategies for Nurses in Managed Care or Training and Development in Organizations

Survival Strategies for Nurses in Managed Care

Author: Toni G Cesta

This book helps nurse managers define their role in the managed care system, learn strategies in financial management and focus on preventative care, while working on re-engineering patient care delivery systems, utilization, and outcomes management. It addresses topics from defining managed care andexplaining how a company works, to addressing ethical and legal issues that arise in the managed care system.

Doody Review Services

Reviewer: Tina M Snapp, BSN (University of Colorado Hospital)
Description: This book provides an excellent overview of the challenges facing nurses in the managed care environment. Both hospital based and managed care nurses are represented.
Purpose: The purpose is to illustate how nursing is influenced by managed care and the challenges that have developed over time. The authors meet their objectives by providing diverse perspectives of the roles of nursing in managed care.
Audience: The book is written for nurses at all levels. Information can be used by nursing students, bedside nurses, and seasoned managed care nurses. The editor is very accomplished in the field, with many publications.
Features: A wide range of topics is covered, including aspects of insurance coverage, payment methodologies, medical management, utilization management, disease management, and quality management in managed care. Data and outcomes management is also reviewed as is the importance of measurement of an effective program. It is unique to see a representation of the challenges faced by facility and insurance-based nurses.
Assessment: This book covers topics that are essential for nurses to understand in order to function in the current managed care environment. It is written so that a novice can easily understand the concepts of managed care and the evolution that has occured over the years. This book also provides some ideas on innovative strategies that facilities have implemented to optimize payment.

Booknews

This book helps nurse managers and nurse case managers define their roles in the managed care system. It defines managed care and explains how managed care companies work, and offers information on the impact of managed care on various nursing specialties. Strategies for providing quality care and analyzing cost information are given, and practical tips are presented on utilization management, outcomes management, disease state management, and worker's compensation and disability. Real success stories of nurses working in managed care illustrate principles discussed. Cesta is director of case management at Saint Vincent Catholic Medical Centers of New York. Annotation c. Book News, Inc., Portland, OR

Rating

3 Stars from Doody

Look this: Globalization and the Postcolonial World or Concepts In Federal Taxation 2007 Edition

Training and Development in Organizations

Author: Irwin L L Goldstein

Sponsored by the Society for Industrial and Organizational Psychology, a Division of the American Psychological Association This book brings together research findings from I/O psychology and related disciplines to identify new approaches and strategies for making training more effective. They also provide models for measuring the benefits of training in terms of increased output, payroll savings, and more. You'll discover how better to evaluate training needs, how to design better training methods, and how to structure questionnaires to get the information you want. Includes instructional techniques based on cognitive and behavioral theory and covers such diverse factors as work-group settings, informal training by peers, and the socialization process of the newcomer.

Table of Contents:

Foreword by Raymond A. KatzellPrefaceThe Authors
1. Critical Training Issues: Past, Present, and Future
Part One: Training Systems Issues
2. Assessing Training Needs: Critical Levels of Analysis
3. Using Utility Analysis to Assess Training Outcomes
4. Evaluating Change Due to Training
Part Two: Learning and Cognitive Issues
5. Training the Information Processor: A Review of Cognitive Models
6. Individual Attributes and Training Performance
7. Behavior Approaches to the Training and Learning Process
Part Three: Social Systems Issues in Training Research
8. Aging and the Training and Learning Process
9. Retraining Midcareer Workers for the Future Workplace
10. Socialization, Resocialization, and Training: Reframing the Research AgAnda
11. Training the International Assignee
Part Four: Commentaries on the Training Issues
12. A Historical Perspective on Training
13. The AgAnda for Theory and Research
14. Contributions to the Practice of Training
Name IndexSubject Index

Microeconomic Theory and Applications 8th Edition or Supply Chains and Total Product Systems

Microeconomic Theory and Applications, 8th Edition

Author: Edgar K Browning

What makes a Microeconomics text work?

What makes this a book that works? Outstanding quality…precise technical coverage…student-motivating writing style…engaging applications…

Browning and Zupan's Microeconomics offers the liveliest writing, the right sequence of topics, and exceptionally well developed graphs with unusually thorough explanations….all at the right level for people learning microeconomics. This edition contains over 400 review questions and problems for ample practice review material and analytical exercises.

But what really gets readers thinking and doing microeconomics are the engaging applications in the Eighth Edition! Here are some of the new ones:
The Cross of Growing Gridlock
Price Ceilings Can Be Deadly for Buyers
BK Versus KFC in the UK in the Wake of BSE
The Decline of Public Transit as a Means of Getting to Work
Sales Tax Avoidance and Online Commerce
Income and Substitution Effects and Home Ownership
Network Effects and the Diffusion of Communications Technologies and Computer Hardware and Software
School Choice is Nothing New
The Law of Diminishing Marginal Returns, Caffeine Intake and Exam Performance
The Management Function and Decreasing Returns to Scale: "The Plan"
The Effect of 9-11-01 on U.S. Production Costs
Learning by Doing and the Model T
The Importance of Thinking at the Relevant Margin
The Method of Mothballing
Languish and Anguish at LaGuardia
Protecting Steel Jobs Steals Jobs
Why Sugar Import Quotas Were Job Losers with Respect to LifeSavers
Cooperative Lawyers: An Oxymoron
The Internet and the Price of Life Insurance
Non-Free CaliforniaFreeways
"'O Give Me Some Property Rights…"

Table of Contents:

Preface
Acknowledgments
Chapter 1. An Introduction to Microeconomics
Chapter 2. Supply and Demand
Chapter 3. The Theory of Consumer Choice
Chapter 4. Individual and Market Demand
Chapter 5. Using Consumer Choice Theory
Chapter 6. Exchange, Efficiency, and Prices
Chapter 7. Production
Chapter 8. The Cost of Production
Chapter 9. Profit Maximation in Perfectly Competitive Markets
Chapter 10. Using the Competitive Model
Chapter 11. Monopoly
Chapter 12. Product Pricing with Monopoly Power
Chapter 13. Monopolistic Competition and Oligopoly
Chapter 14. Game Theory and the Economics of Information
Chapter 15. Using Noncompetitive Market Models
Chapter 16. Employment and Pricing of Inputs
Chapter 17. Wages, Rent, Interest, and Profit
Chapter 18. Using Input Market Analysis
Chapter 19. General Equilibrium Analysis and Economic Efficiency
Chapter 20. Public Goods and Externalities
Mathematical Appendix
Answers to Selected Problems
Index

See also: Perl for System Administration or Microsoft SQL Server 2005

Supply Chains and Total Product Systems: A Reader

Author: Ed Rhodes

This wide-ranging reader locates supply chain management, lean production and related practice within the holistic concept of total product systems.

Demonstrates the strategic relevance of managing supply chains and supply networks to organizational performance and to a range of business functions, including finance, design, production, environmental management, information systems, and marketing.

Considers sustainable supply chain management across the service, manufacturing and process sectors.

Reflects the radical changes in organizational beliefs, practices and processes that are necessary for a shift to supply chain management in contemporary, global, competitive conditions.

Considers particular issues and challenges for micro, small, and medium-sized enterprises.

Contains readings that are interdisciplinary and international in focus.

Operations Management or Competitiveness and Cohesion in EU Policies

Operations Management

Author: Terry Hill

Operations Management presents Terry Hill's vision of how operations can deliver real competitive advantage for organizations. It provides detailed consideration of service delivery system design, with a dedicated chapter on the subject; introduces the importance of people management from the beginning; provides expanded discussion of operations strategy and market linkage, enterprise resource planning, and supply chain issues including e-procurement; demonstrates operations in the "real world" with over 100 mini-cases, plus detailed long case studies at the end of the book to encourage critical analysis; and offers a range of companion materials for lecturers and students.

Table of Contents:

1	Managing operations
2	Operations strategy
3	Managing people
4	Designing and developing services and products
5	Designing service delivery systems
6	Designing manufacturing processes
7	Location and layout
8	Managing capacity
9	Technology developments
10	Operations scheduling and execution
11	Managing quality
12	Managing inventory
13	Managing the supply chain
14	Process and delivery system reliability and maintenance
15	Time and productivity
16	Improving operations

Book review: Codin for the Web or Cisco Voice Gateways and Gatekeepers

Competitiveness and Cohesion in EU Policies

Author: Ronald Hall

"This is the first comprehensive and thorough assessment of the cohesion impact of EU policies. It will be invaluable for policy advisers, academics, and advanced students."--BOOK JACKET.